Ufc Case Study
Strengths * UFC brand name that is essentially synonymous with MMA. * UFC has market domination right now and are ahead of all of their rivals. * Dana White’s big personality causing a lot of attention and is attractive to many fans. * They are very strong in social media and continue to benefit from the marketing used on Spike TV * Joe Rogan, a fan favorite and very knowledgeable. This means he is extremely valuable to the company.
Weaknesses
* Compensation of athletes * Struggles to gain international popularity * Dana White’s overly-aggressive attitude * Sponsorship fees that turn away many sponsorship opportunities and hold back smaller fighters from getting sponsorships. * Extremely violent sport, which deters a large part of the population.
Opportunities
* Emerging markets such as China, Japan, EAU, Mexico, and the United Kingdom. * Diversifying their revenue with other ventures including video games * Joining with other ventures and fighting leagues in order to diversify their fighters, thus gaining interest from fans of other fight styles. * Emerging interest in other countries could be utilized by recruiting and developing talent from international markets, such as the case with Michael Bisping in the United Kingdom. * Expansion into the television market even more, with their partnership with Spike TV.
Threats
* Rising completion, mainly the DREAM organization * The possibility of overall interest going away, seeing as how UFC’s success was dictated on its ability to thrive off of hype. * Fighters leaving the UFC over disputes about compensation or sponsorships * Inability to get and retain sponsorships because of their sponsorship fees. * Other competing organizations gaining market dominance in the international market
The UFC is the largest mixed martial arts promotional company in the world and hosts the most top ranked fighters in the world. Mixed martial arts
Weaknesses
* Compensation of athletes * Struggles to gain international popularity * Dana White’s overly-aggressive attitude * Sponsorship fees that turn away many sponsorship opportunities and hold back smaller fighters from getting sponsorships. * Extremely violent sport, which deters a large part of the population.
Opportunities
* Emerging markets such as China, Japan, EAU, Mexico, and the United Kingdom. * Diversifying their revenue with other ventures including video games * Joining with other ventures and fighting leagues in order to diversify their fighters, thus gaining interest from fans of other fight styles. * Emerging interest in other countries could be utilized by recruiting and developing talent from international markets, such as the case with Michael Bisping in the United Kingdom. * Expansion into the television market even more, with their partnership with Spike TV.
Threats
* Rising completion, mainly the DREAM organization * The possibility of overall interest going away, seeing as how UFC’s success was dictated on its ability to thrive off of hype. * Fighters leaving the UFC over disputes about compensation or sponsorships * Inability to get and retain sponsorships because of their sponsorship fees. * Other competing organizations gaining market dominance in the international market
The UFC is the largest mixed martial arts promotional company in the world and hosts the most top ranked fighters in the world. Mixed martial arts