Ufs Business School Social Media Strategy
Social Media Strategy March 2013 to March 2016
University of Free State Business School Social Media Strategy: March 2013 – March 2016
Table of Contents
UFS Business School Social Media Strategy ..................................................................................... 1 1. 1.1. 1.2. 2. 2.1. 2.2. 2.3. 2.4. 2.4.1. 3. 3.1. 4. 5. 6. 7. 8. Introduction ............................................................................................................................. 3 Social Media and the 21st Century Business School ............................................................... 3 Executive Summary .............................................................................................................. 4 UFS Business School Social Media Strategy............................................................................... 5 UFS Business School Social Media Vision .............................................................................. 6 UFS Business School Social Media Mission............................................................................ 6 UFS Business School Social Media Values ............................................................................. 6 UFS Business School Social Media Strategic Objectives ......................................................... 7 Tactics to achieve the Objectives ...................................................................................... 7
Internal Environment Analysis .................................................................................................. 8 SWOT Analysis...................................................................................................................... 8 Macro-environment Analysis (PESTLE) ..................................................................................... 9 Porter Analysis ....................................................................................................................... 10
University of Free State Business School Social Media Strategy: March 2013 – March 2016
Table of Contents
UFS Business School Social Media Strategy ..................................................................................... 1 1. 1.1. 1.2. 2. 2.1. 2.2. 2.3. 2.4. 2.4.1. 3. 3.1. 4. 5. 6. 7. 8. Introduction ............................................................................................................................. 3 Social Media and the 21st Century Business School ............................................................... 3 Executive Summary .............................................................................................................. 4 UFS Business School Social Media Strategy............................................................................... 5 UFS Business School Social Media Vision .............................................................................. 6 UFS Business School Social Media Mission............................................................................ 6 UFS Business School Social Media Values ............................................................................. 6 UFS Business School Social Media Strategic Objectives ......................................................... 7 Tactics to achieve the Objectives ...................................................................................... 7
Internal Environment Analysis .................................................................................................. 8 SWOT Analysis...................................................................................................................... 8 Macro-environment Analysis (PESTLE) ..................................................................................... 9 Porter Analysis ....................................................................................................................... 10
References: Hough, J. et al, (2011), Crafting and Executing Strategy, Berkshire. University of the Free State Strategic Plan, 2012 to 2016. Wilkies University Social Media Strategy Crocker, A. (2011), The Complete Idiot’s Guide to Creating a Social Network, New York. Lorange, P. (2005), Strategy Means Choice: Also for Today’s Business School. Hansen, J. J. (2008), A Strategic Planning Template for Dummies, Woodhill Park Retreat, Ericsson, (2012) Learning and Education in the Networked Society. University of Free State Business School Social Media Strategy: March 2013 – March 2016