UGER GENERATED CONTENT
A CRITICAL STUDY ON
USER GENERATED CONTENT ( UGC )
MA ART & DESIGN ( VISUAL COMMUNICATION & NEW MEDIA
BACKGROUND OF THE STUDY
The emergence of a second generation web development and design that include communication, information sharing, interoperability, and collaboration, Web 2.0 , an expression made in 2004 by web-business mogul Tim O’Reilly, have led to the development of web based communities, services and applications such as social-networking sites, video-sharing sites, wikis, blogs, mashup and folksonomies.1
“ In 2008, if you are not on a social networking site, you are not on the internet.”
(IAB Platform Status Report: User generated Content, Social Media and Advertising – An Overview April 2008 ( 6 July 2009).
Social networking sites are where people share common interest such as hobbies, politics, or religions. If you have access to a social networking site, then you can begin to socialize. These socializations may include sharing knowledge, reading profile pages of other members and possibility contacting them. Sites like MySpace, Friendster, Facebook, FriendFinder, Twitter, were just a few of the social networking sites that are commonly visited by the users.
Social networking is the ultimate user generated content or UGC that holds a vast potential growth than other form of content on the web. It is transforming the way information is relayed to the user. Information does not rest on the hands of a few content creators, media distributors or marketers but now the consumer is the creator, consumer and distributor of content.
Video blogging, blogging, podcasting, mobile phone photography, wikis and forum comments is an extremely valuable UGC. Examples like YouTube, MySpace, Facebook, Wikipedia, StupidVideos, Flickr, Blogger, and personal Web pages, among many others. In Untraceable (2008), a video site is used by a serial killer to posts live videos of his victims on the Internet. UGC is the new way to reach the audience,
USER GENERATED CONTENT ( UGC )
MA ART & DESIGN ( VISUAL COMMUNICATION & NEW MEDIA
BACKGROUND OF THE STUDY
The emergence of a second generation web development and design that include communication, information sharing, interoperability, and collaboration, Web 2.0 , an expression made in 2004 by web-business mogul Tim O’Reilly, have led to the development of web based communities, services and applications such as social-networking sites, video-sharing sites, wikis, blogs, mashup and folksonomies.1
“ In 2008, if you are not on a social networking site, you are not on the internet.”
(IAB Platform Status Report: User generated Content, Social Media and Advertising – An Overview April 2008 ( 6 July 2009).
Social networking sites are where people share common interest such as hobbies, politics, or religions. If you have access to a social networking site, then you can begin to socialize. These socializations may include sharing knowledge, reading profile pages of other members and possibility contacting them. Sites like MySpace, Friendster, Facebook, FriendFinder, Twitter, were just a few of the social networking sites that are commonly visited by the users.
Social networking is the ultimate user generated content or UGC that holds a vast potential growth than other form of content on the web. It is transforming the way information is relayed to the user. Information does not rest on the hands of a few content creators, media distributors or marketers but now the consumer is the creator, consumer and distributor of content.
Video blogging, blogging, podcasting, mobile phone photography, wikis and forum comments is an extremely valuable UGC. Examples like YouTube, MySpace, Facebook, Wikipedia, StupidVideos, Flickr, Blogger, and personal Web pages, among many others. In Untraceable (2008), a video site is used by a serial killer to posts live videos of his victims on the Internet. UGC is the new way to reach the audience,
Bibliography: 1. Tim O’Reilly . Oreilly.com, What is Web 2.0, Design Patterns and Business Models for the Next Generation of Software. ( 09/03/2005) http://oreilly.com/web2/archive/what-is-web-20.html 2. YouTube – www.youtube.com 3. Soraya Kishtwari, posted.Editors Weblog.org. Jeff Jarvis. User generated Content is the Future of Newspaper. ( June 8, 2009 at 3:22 PM.) http://www.editorsweblog.org/web_20/2009/06/jeff_jarvis_user-generated_content_is_th.php 4. Gregory Hoblit (Director) (2008). Untraceable, (Film), Cohen / Pearl Production. Lakeshore Entertainment. Portland, Oregon USA 5. Alx Klive’s WorldTV Blog. Definition of User generated Content. (August 23rd , 2006) . http://worldtv.com/blog/rants_raves/youtube_trends_report.php 6. Paul Chin .The Value of User-generated Content, Part 1. Intranet Journal .(3/7/2006). http://www.intranetjournal.com/articles/200603/ij_03_07_06a.html 7. BrandRepublic.com. (News). User Generated Content Uncovered: Power To The People. (25 August 2006). http://www.brandrepublic.com/bulletins/digital/article/589413/usergenerated-content-uncovered-power-people/ 8. IAB Platform Status Report: User generated Content, Social Media and Advertising – An Overview April 2008 ( 6 July 2009) 9. Paul Anderson. JISC. Technology and Standard Watch. What is Web 2.0? Ideas, Technologies and Implication for Education. (Febuary 2007) 10. Nielson//Netratings, User Generated Content Drives Half of US Top 10 Fastest Growing Web Brands, August 10, 2006 ( 5 July 2009)