UK and China Market Report of Mobility Scooter for Aged and Differently-Abled People
Companies and Markets
Marketing Report—UK-China `Mobility Scooter` The Chinese aged people and disabled people’s good news
Lecturer: Bob Gould
HEMIS: 512425
Date: 12/1/2012
Introduction and Background
Nowadays, Chinese society gradually entered into a graying society with the remarkable improvement of people’s living standard and the rapid development of science and technology. So I have selected to work with a British company to export product to China for aged people or disabled people-----Mobility Scooter from Cheapest Scooters.co.uk (the sister company of Mobility Products Ltd).
Mobility Products: About us
The mobility scooter is very convenient transport for old people and disabled people. An electric mobility scooter can be your ticket to personal freedom, helping you live a more independent life. They can go anywhere they want to go, such as go supermarket, go to shopping or even far away by bus. A mobility scooter has three, four or five wheels; a very spacious comfortable seat; a flat area or foot plates for the feet; a steering wheel or a handlebar, a headlight and a storage box in front of the mobility scooter. Mobility scooters are usually battery powered (Department for Transport, 2007). The Mobility Products Ltd is one of the UK’s leading suppliers of mobility scooters. Mobility products have advantage than other mobility scooter company. (About Mobility Products Ltd, nd). Mobility Products Ltd is an importer of quality, affordable, F.D.A. (Food and Drug Administration) approved mobility aids. (Mobility Products: About us, nd). Their aim is to provide high quality mobility scooters to their customers at the best possible price. (Mobility Products: About us, nd). In the UK and the United States the Mobility Products Ltd is very successful, so they need market expanding other region such as Asia, China. A very famous economist Palmer (2004) pointed out that the life cycle is divided into
Marketing Report—UK-China `Mobility Scooter` The Chinese aged people and disabled people’s good news
Lecturer: Bob Gould
HEMIS: 512425
Date: 12/1/2012
Introduction and Background
Nowadays, Chinese society gradually entered into a graying society with the remarkable improvement of people’s living standard and the rapid development of science and technology. So I have selected to work with a British company to export product to China for aged people or disabled people-----Mobility Scooter from Cheapest Scooters.co.uk (the sister company of Mobility Products Ltd).
Mobility Products: About us
The mobility scooter is very convenient transport for old people and disabled people. An electric mobility scooter can be your ticket to personal freedom, helping you live a more independent life. They can go anywhere they want to go, such as go supermarket, go to shopping or even far away by bus. A mobility scooter has three, four or five wheels; a very spacious comfortable seat; a flat area or foot plates for the feet; a steering wheel or a handlebar, a headlight and a storage box in front of the mobility scooter. Mobility scooters are usually battery powered (Department for Transport, 2007). The Mobility Products Ltd is one of the UK’s leading suppliers of mobility scooters. Mobility products have advantage than other mobility scooter company. (About Mobility Products Ltd, nd). Mobility Products Ltd is an importer of quality, affordable, F.D.A. (Food and Drug Administration) approved mobility aids. (Mobility Products: About us, nd). Their aim is to provide high quality mobility scooters to their customers at the best possible price. (Mobility Products: About us, nd). In the UK and the United States the Mobility Products Ltd is very successful, so they need market expanding other region such as Asia, China. A very famous economist Palmer (2004) pointed out that the life cycle is divided into
Bibliography: Central Intelligence Agency. (2011). About China. Retrieved 12/1/2012, from https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html Department for Transport Feng, J.H. (2006). Chinese cheap labour advantage for how much longer. Retrieved 2/1/2012, from http://search.china.org.cn/hlftiweb/en/index.jsp Mobility Products: About us, (nd) National Bureau of Statistics of China (c). (2006). The second national handicapped person sampling survey. Retrieved 12/1/2012, from http://www.stats.gov.cn/tjfx/jdfx/t20120106_402777692.htm Palmer, A Solomon, M.A. (2006). Consumer Behaviour: A European Perspective. (3rd ed). Harlow : Financial Times Prentice Hall.