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The Old Town White Coffee Marketing Essay ukessays.com /essays/marketing/the-old-town-white-coffee-marketing-essay.php
Old Town White Coffee is a business of retail chain and it was established in 1999; the 3-in-1 instant coffee mix was created by the co-founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say
Yap. (“Our business, 2012”) Old Town Company manufactures instant beverage mixes and operating over 180 café outlet in the Asia.
Mission
To let everyone enjoy every sip of authentic Malaysian Ipoh White Coffee, anytime, anywhere!!
Vision
To be Asia Pacific’s Leading White Coffee Producer providing high quality products to customers globally To promote our Unique Malaysian Taste - the authentic Ipoh White Coffee and continue White Coffee
Legacy through continuous improvement and innovation that exceeds customer expectations
We embrace diversity, accept challenges, adopt international standards and good business practices
Target Market
Old Town White Coffee has provides set breakfast and set lunch for customer, because some of the customer only has a limited amount of time to enjoy their meal, so we have provide the quick recipes to customer. The set price also can acceptance to all customer, such as, student and lower-income customer. (“Old Town Coffee, 2011”)
Old Town Company started their first export to Singapore in 2000. In 2001, Old Town Company expanded their product to Hong Kong, and expended their product line with difference mix of coffee into instant coffee mix.
In 2002, White Café Marketing finally managed to obtain a HALAL Certification from the Islamic
Religious Department of Perak for their beverages. They also intended to expand their 3-in-1 coffee mix at grocery store in Malaysia. Old Town Company had opened their first Old Town White Coffee café outlet in Ipoh, Malaysia in 2005. To support the quality of food service sector business, Old Town
Company established central food processing centre, such as, Dynasty Confectionery, Esquire
Old Town White Coffee is a business of retail chain and it was established in 1999; the 3-in-1 instant coffee mix was created by the co-founder and executive director, Mr. Goh Ching Mun and Mr. Tan Say
Yap. (“Our business, 2012”) Old Town Company manufactures instant beverage mixes and operating over 180 café outlet in the Asia.
Mission
To let everyone enjoy every sip of authentic Malaysian Ipoh White Coffee, anytime, anywhere!!
Vision
To be Asia Pacific’s Leading White Coffee Producer providing high quality products to customers globally To promote our Unique Malaysian Taste - the authentic Ipoh White Coffee and continue White Coffee
Legacy through continuous improvement and innovation that exceeds customer expectations
We embrace diversity, accept challenges, adopt international standards and good business practices
Target Market
Old Town White Coffee has provides set breakfast and set lunch for customer, because some of the customer only has a limited amount of time to enjoy their meal, so we have provide the quick recipes to customer. The set price also can acceptance to all customer, such as, student and lower-income customer. (“Old Town Coffee, 2011”)
Old Town Company started their first export to Singapore in 2000. In 2001, Old Town Company expanded their product to Hong Kong, and expended their product line with difference mix of coffee into instant coffee mix.
In 2002, White Café Marketing finally managed to obtain a HALAL Certification from the Islamic
Religious Department of Perak for their beverages. They also intended to expand their 3-in-1 coffee mix at grocery store in Malaysia. Old Town Company had opened their first Old Town White Coffee café outlet in Ipoh, Malaysia in 2005. To support the quality of food service sector business, Old Town
Company established central food processing centre, such as, Dynasty Confectionery, Esquire