“The first two decades of the twentieth century brought Uncle Tom’s Salted Peanuts, Uncle Tom’s Fine Granulated Sugar, Uncle Tom’s Health Food, Uncle Tom’s Root Beer, and a Cream of Wheat ad featuring Tom in his garden.” (Reynolds 239) Converting the title of the worldwide infamous novel, allotted an existence of the books history, exceeding its years of expected relevance. The phrase “Uncle Tom’s Cabin” resurfaced emotional connection to the book for most, which in turn stirred the pot in what would be a new way of marketing brands targeted to Stowe’s audience. He reports how in 1934, the J. Walter Company of New York published an ad which incorporated the same successful technique which made the novel a success. “The novel had made the Civil War and the fall of slavery ‘inevitable’ and had sufficient power ‘to have ended the organized oppression of peoples for all time.’ Why? Because it connected a specific message to basic human emotions.” (Reynolds 239) This time the book spent in media discussion also led to its popularity across the nations, validating Reynolds’s
“The first two decades of the twentieth century brought Uncle Tom’s Salted Peanuts, Uncle Tom’s Fine Granulated Sugar, Uncle Tom’s Health Food, Uncle Tom’s Root Beer, and a Cream of Wheat ad featuring Tom in his garden.” (Reynolds 239) Converting the title of the worldwide infamous novel, allotted an existence of the books history, exceeding its years of expected relevance. The phrase “Uncle Tom’s Cabin” resurfaced emotional connection to the book for most, which in turn stirred the pot in what would be a new way of marketing brands targeted to Stowe’s audience. He reports how in 1934, the J. Walter Company of New York published an ad which incorporated the same successful technique which made the novel a success. “The novel had made the Civil War and the fall of slavery ‘inevitable’ and had sufficient power ‘to have ended the organized oppression of peoples for all time.’ Why? Because it connected a specific message to basic human emotions.” (Reynolds 239) This time the book spent in media discussion also led to its popularity across the nations, validating Reynolds’s