Under Armour
The Under Armour is a leading American sports clothing and accessories company. All of Under Armour’s products are based on its mission statement, “To make all athletes better through passion, design and the relentless pursuit of innovation”. It uses smart marketing technique to invite it fans and followers to buy its products, and clears away any barriers that the customers faces when making a purchase. As a result, the company generates more leads and more revenue. The Social media is an excellent channel for a two-way communication with its existing customer base.
The Facebook page of Under Armour page has over one million likes on Facebook, which shows that there is a strong following of fans. It regularly post and update the Facebook accounts, and in doing so has established an effective communication channels with Facebook users. It provides tips for the athletes, takes polls on what athelets find important, and shares interviews with its celebrity users. It communicates directly with them by gender, sport, and type of product, to empower them to do better, and help them achieve their goals. The Under Armour has an online store within Facebook which it uses to sell its products, where the fans can shop for the products, watch vedios of the products, and make immediate purchase. The Under Armor primarily uses Twitter to follow conversations around sports, congratulate teams who wins, and respond to feedback about its products. They tweet pretty regularly and respond to tweets on a daily basis. By doing this two-way conversation, it gets an immediate response from the customers, which lowers the cost for developing the products that customers do not want. Under Armour also promotes it products via its YouTube channel. On the channel, the company features commercials and videos featuring its products in use. Many of the videos use a famous athlete to attract the consumers.
Additionally, the Under Armour has implemented the "Finding Undeniable" social
The Facebook page of Under Armour page has over one million likes on Facebook, which shows that there is a strong following of fans. It regularly post and update the Facebook accounts, and in doing so has established an effective communication channels with Facebook users. It provides tips for the athletes, takes polls on what athelets find important, and shares interviews with its celebrity users. It communicates directly with them by gender, sport, and type of product, to empower them to do better, and help them achieve their goals. The Under Armour has an online store within Facebook which it uses to sell its products, where the fans can shop for the products, watch vedios of the products, and make immediate purchase. The Under Armor primarily uses Twitter to follow conversations around sports, congratulate teams who wins, and respond to feedback about its products. They tweet pretty regularly and respond to tweets on a daily basis. By doing this two-way conversation, it gets an immediate response from the customers, which lowers the cost for developing the products that customers do not want. Under Armour also promotes it products via its YouTube channel. On the channel, the company features commercials and videos featuring its products in use. Many of the videos use a famous athlete to attract the consumers.
Additionally, the Under Armour has implemented the "Finding Undeniable" social