Under Armour Essay

Under Armour (UA) is an American sports apparel manufacturer. A former University of Maryland football player, Kevin Plank, started with a simple plan to develop an exclusive T-shirt. This style of T-shirt was to help keep perspiration off your skin rather than absorb it. A T-shirt that functioned alongside your body to control ones temperature and enhance performance. Under Armour was founded in 1996 and went public on November 17, 2005. Their mission is to “Make all athletes better through passion, science and the relentless pursuit of innovation”. 1
As of 2014, according to the company their assessment of their key strengths is that they have proven steady progression for the last five years, one of the principal positives in the firm’s growth story. Additional key strengths are the creation and introduction of up-to-date products and an increasing product selection. This holds the UA brand viable and
9,500,000 shares were offered to be sold with an additional 2,624,000shares offered from the selling stockholders. The proceeds from the additional shares will not go to Under Armour, Inc. After the sale of this offering, Class A common stock and Class B common stock will be the two classes of authorized stock that Under Armour, Inc. has. Voting and conversion are the only two exceptions for the holders of Class A and Class B. One share of Class A common stock is allowed one vote. One share of Class B common stock is allowed 10 votes and is convertible into one share of Class A common stock with the happening of certain events. Kevin Plank, the founder and CEO will beneficially own all of the Class B common stock. Also following this offering, the CEO will control common stock denoting 83% of the total voting power of the common stock.”4
Company Financial