Understanding Marketing of Tesco
UNDERSTANDING
MARKETING OF TESCO
CONTENTS
INRODUCTION
DEFINATIONS OF MARKETTING
MARKETTING ORIENTATION
MARKETTING PROCESS
ENVIRONMENTAL FACTORS AFFECTING TESCO
SWOT ANALYSIS OF TESCO
SEGMENTATION, TARGETTING AND POSITIONING
CUSTOMERS BUYING PROCESS
INTODUCTION
This assignment will look at whole marketing process of an organization. It will also look at SWOT and PESTEL analysis of organization and how it affects decision making process of organization. Also it will be looking at segmentation targeting and positioning and how it works on business and what is it. Last important thing is consumer behaviour, which is one of very important thing to know in marketing. This assignment will overall look at TESCO marketing process. How TESCO do their marketing and what is their marketing process.
Operating in this globalised market TESCO has become one of the top supermarket chains in the United Kingdom. With successful business in home we have even managed to cross our borders and have opened our branches in European counties as well as Asian countries such as the Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey, Poland, South Korea, Thailand, Malaysia, Japan and Taiwan. TESCO is one of the biggest private sector employers in the United Kingdom with its head office in Hertfordshire. It also employs over 440,000 people around the world with over 280,000 in the United Kingdom. Tesco has more than a 30% market share of the UK grocery market; nearly double that of its nearest rival. In its 2009/2010 financial year, Tesco earned revenues of £38.6 billion in the UK and employed more than 280,000 people.
Definitions of Marketing
According to ‘’The Chartered Institute of Marketing (CIM, 2012)’’ Marketing is the management process for
MARKETING OF TESCO
CONTENTS
INRODUCTION
DEFINATIONS OF MARKETTING
MARKETTING ORIENTATION
MARKETTING PROCESS
ENVIRONMENTAL FACTORS AFFECTING TESCO
SWOT ANALYSIS OF TESCO
SEGMENTATION, TARGETTING AND POSITIONING
CUSTOMERS BUYING PROCESS
INTODUCTION
This assignment will look at whole marketing process of an organization. It will also look at SWOT and PESTEL analysis of organization and how it affects decision making process of organization. Also it will be looking at segmentation targeting and positioning and how it works on business and what is it. Last important thing is consumer behaviour, which is one of very important thing to know in marketing. This assignment will overall look at TESCO marketing process. How TESCO do their marketing and what is their marketing process.
Operating in this globalised market TESCO has become one of the top supermarket chains in the United Kingdom. With successful business in home we have even managed to cross our borders and have opened our branches in European counties as well as Asian countries such as the Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey, Poland, South Korea, Thailand, Malaysia, Japan and Taiwan. TESCO is one of the biggest private sector employers in the United Kingdom with its head office in Hertfordshire. It also employs over 440,000 people around the world with over 280,000 in the United Kingdom. Tesco has more than a 30% market share of the UK grocery market; nearly double that of its nearest rival. In its 2009/2010 financial year, Tesco earned revenues of £38.6 billion in the UK and employed more than 280,000 people.
Definitions of Marketing
According to ‘’The Chartered Institute of Marketing (CIM, 2012)’’ Marketing is the management process for
Bibliography: (http://www.123helpme.com/market-orientation-view.asp?id=166181) 5