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Understanding Nokia's Smartphone Strategy

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Understanding Nokia's Smartphone Strategy
Understanding Nokia's smartphone strategy decision
Rafe Blandford

February 2011

Revision 3

Table of Contents
Executive Summary ......................................................................................................................................................... 2 Introduction ........................................................................................................................................................................ 3 The pains of Nokia............................................................................................................................................................ 4 Elop's decision and underlying thinking ................................................................................................................ 5 Option 1: MeeGo and Symbian .................................................................................................................................... 6 Technology (operating system) ................................................................................................................... 6 Ecosystem ............................................................................................................................................................. 8 Option 2: Android ............................................................................................................................................................. 9 The business case............................................................................................................................................... 9 Option 3: Windows Phone ......................................................................................................................................... 10 Technology (operating system) ................................................................................................................ 10 Ecosystem
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