Introduction
TreaHouse is a small tea shop opened on November 16, 2012, owned by virtue of partnership contract among the following co-owners, Anne Celle Sajorne, Aiza Jean Diamante and Edremae Cammille Sansing. The store is located at Dream 21 Building, 21st Street, Bacolod City. The store serves a wide variety of tea including the bestsellers, to wit: Rock Salt & Cheese, Yummy Yakult, Latte, hot teas, milk teas and fruit teas. The objective for putting up this business is to introduce a unique blend of favorite drinks that will encourage bonding with friends through having quality time. The establishment of this business is the realization of the partners’ passion for business while enjoying the things they love, such as, bonding with friends and flavored teas.
The store had its soft opening last October 29, 2012 followed by its grand opening on November 16, 2012. According to Ms. Sajorne, one of the partners, the store managed to get good results in terms of sales figures. However, the biggest challenge of the business lies in logistics, specifically the delay in stock ordering and ingredients from Taiwan. As stated, the delivery system has not yet been well established. Ordering involves on-line requests from their end, once acknowledged by the supplier, payment is being lodged using the on-line money transfer of Western Union. The ordering is usually done in the third week of the month so that the supplies will arrive in the second or third week of the next month. As observed by the co-owners, arrivals of stocks are not on time, contrary to what has been agreed with the supplier in Taiwan.
Alongside with the main problem on the late arrival of stocks from Taiwan, another minor logistical problem of the business is the absence of vehicle solely for delivery of customers’ orders through phone. Temporarily, the partners are using their own car to deliver the products to the customer but it entails additional expenses and time