Unicon Concrete Case
Unicon Concrete Products (H.K.) Ltd. Submitted by – Hardik Panchal (103710743) Introduction: Unicon manufactured precast concrete products which mainly consisted of four main products which were: facades, slabs, stairs and partitioning walls. These products were used in construction of large, high residential, offices and industrial complexes. In 1997-‐98 the sales of the company were HK$88M and the next year’s growth was expected to be more. Products: In 1992 the company manufactured only partitioning walls, which were used in super structures. This product had to meet certain performance requirements like, fire resistance, structural support and sound dampening. In 1997 this product made up of 40% of the sales of the company. The other two products of the company: facades and slabs were correlated with each other. These products were made to order, so it couldn’t be stocked. Facades represented 20% of the sales and slabs represented 34% of the sales in 1997. Management had predicted that the growth of these products would be higher than the partitioning walls in the future. Stairs were the smallest part of the company in terms of sales. It represented only 6% of the sales of the company in