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Unilever
UNILEVER Portfolio Management

Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria
Fachhochschule Dortmund
University of Applied Sciences and Arts

June 19th, 2008

PERSPECTIVES
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension

• Unilever Overview • Executive Management • Portfolio Management • Project and Program Management • Operations Management
Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

2

UNILEVER – Company Overview
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension

• Created in 1930 as result of a merger • Key player in the food and household products industry • Maintains dual head quarter / dual chairperson approach • Launched Path to Growth strategy (2000) to revive the company • Historically grew through acquisitions http://www.unilever.com/ourcompany/investorcentre/annual_reports/annual_report_Form.asp Christoph, Esmeralda, Henrique, Sohail

Portfolio Management - Prof. Dr. rer. pol. Johannes R. Hofnagel

3

UNILEVER –
1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization 4. Path to Growth - Brand Reduction - Brand Extension
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