Unilever Bangladesh Ltd. Bus 101
FINAL PROJECT
Unilever Bangladesh
Faculty Member: Nadia Asraf (NAF)
Course BUS 101, Sec 9
Submitted by:
Shah Asif, Id: 081170030
Sabrina Akther -1210680030
Sufia Akhter Suma-1130043030
Rubiya Jahan Chowdhury -1210677030
Date: 15-04-2012
NORTH SOUTH UNIVERSITY
Table of Contents
Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference | 17 |
Table of Contents (Figures) Figure | Page Number | Organizational structure | 11 |
EXECUTIVE SUMMARY
Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share.
The organizational structure of ULB consists of strong decentralized/departmentalized decision making allowing managers to efficiently make choices according to market needs. The overall strong position of company allowing with foreign support enables functional managerial processes to be implemented with higher efficiency.
The early establishment of ULB has left them unparalleled in Bangladesh market for many years giving them time to accomplish superiority in the market by diversifying in several product arrears and allowing low prices of goods through economies of scale. However recent economic and political shifts have cause ULB to rethink strategies to better cope with the shifting environment. This involved greater resource allocation to various more effective promotional tools to help maintain market leadership.
INTRODUCTION
Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care
Unilever Bangladesh
Faculty Member: Nadia Asraf (NAF)
Course BUS 101, Sec 9
Submitted by:
Shah Asif, Id: 081170030
Sabrina Akther -1210680030
Sufia Akhter Suma-1130043030
Rubiya Jahan Chowdhury -1210677030
Date: 15-04-2012
NORTH SOUTH UNIVERSITY
Table of Contents
Titles | Page Number | Executive Summary | 5 | Introduction | 6 | SWOT Analysis | 6 | Functional Management in Uniliver Bangladesh ltd | 10 | Promotional Strategies and Tools | 13 | Conclusion | 16 | Reference | 17 |
Table of Contents (Figures) Figure | Page Number | Organizational structure | 11 |
EXECUTIVE SUMMARY
Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share.
The organizational structure of ULB consists of strong decentralized/departmentalized decision making allowing managers to efficiently make choices according to market needs. The overall strong position of company allowing with foreign support enables functional managerial processes to be implemented with higher efficiency.
The early establishment of ULB has left them unparalleled in Bangladesh market for many years giving them time to accomplish superiority in the market by diversifying in several product arrears and allowing low prices of goods through economies of scale. However recent economic and political shifts have cause ULB to rethink strategies to better cope with the shifting environment. This involved greater resource allocation to various more effective promotional tools to help maintain market leadership.
INTRODUCTION
Unilever is an Anglo-Dutch company, with a history of colonial exploitation, on which it has gradually built its capital. Today it owns most of the world's consumer product brands in food, beverages, cleaning agents and personal care
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