Preview

Unilever Bcg

Satisfactory Essays
Open Document
Open Document
323 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unilever Bcg
BCG Matrix (Boston consulting Group):
The Boston consulting group a leading management consulting firm develops and popularized the growth share matrix as shown in figure.
BCG MATRIX of Unilever Pvt. Ltd:
According to the Unilever Pvt. Ltd, the relative market share and market growth rates of different products of unilever are given below:-
Name Relative Market Share Market Growth Rate
Brooke bond supreme 41% 45.03%
Knorr noodle 51% 29%
Lux 21% 29.15%
Surf Excel 23% 27.37%
Lifebuoy shampoo 15% 85.03%
Rexona deodorant 2% 8%

BCG MATRIX Figure:

Market growth rate

High

low Star
• Broke bond supreme

• Knorr noodles ???
• Lifebuoy shampoo Cash Cow
• Surf excel
• Lux Dog
• Rexona deodorant High low Relative Market Share

Conclusions:
There are the conclusions for Unilever Pvt. Ltd products, how they are lying in the BCG matrix is given below:

1. Surf Excel & Lux :
The market share value of Surf excel and Lux are high and relative market growth rate of Surf excel and Lux are low, that is why Surf excel and Lux are lying in BCG Matrix at Cash cow point.
2. Broke bond supreme & Knorr noodles:
The market share value of Broke bond supreme and Knoor noodles are high and relative market growth rate of Broke bond supreme and Knoor noodles are high, that is why Broke bond supreme and Knoor noodles are lying in BCG Matrix at Star point.
3. Lifebuoy Shampoo:
The market share value of Lifebuoy Shampoo is low and relative market growth rate of Lifebuoy Shampoo is high, that is why Lifebuoy Shampoo is lying in BCG Matrix at??? Point. At this point, Company makes their investment on this product to get the point of CASH COW and STAR in BCG matrix.
4. Rexona deodorant:
The market share value of Rexona deodorant is low and relative
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Cologne Haefren Baum Case
    • 924 Words
    • 4 Pages

    Cologne Haefren Baum Case

    Although the sales of the company have declined significantly their cost of goods sold has remained high, especially between 1994 and 1995 the company had a decline in sales and an increase in cost of goods sold. This is evidence the company is having problems passing costs to its consumers. The company is not very asset intensive and its decrease in total asset turnover can be due to their decrease in sales, however their rather low total asset turnover which is also decreasing from 2.1 to 1.5 shows their assets are not being used very efficiently. As a result of their sales decrease their Fixed Asset turnover also decreased from 7.0 to 5.4. The decrease in sales and increase in competition also means more shelf time for their inventory which has increased from 103 to 129, which makes Haefren Baum’s price cutting strategy questionable. The company is already experiencing a loss of revenue due to their lower prices; however this is not stimulating the number of different sales because the inventory is sitting in the…

    • 924 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    STR 581 Week 4 Quiz
    • 341 Words
    • 2 Pages

    STR 581 Week 4 Quiz

    4. For the ABC Company, the Alpha business is in a dominant market share position in a mature market. As per the BCG matrix, Alpha is a…

    • 341 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    John Mashego's Endless Vacations
    • 2201 Words
    • 9 Pages

    John Mashego's Endless Vacations

    The BCG matrix (see exhibit A below) is a tool that allows a user to plot a business's products, allowing the user to better understand where the product is so that they can determine where the product needs to be. The BCG matrix plots a product on two dimensions, the first dimension (vertical axis) is the industry/market growth rate and the second dimension (horizontal axis) is the products relative market share.…

    • 2201 Words
    • 9 Pages
    Good Essays
    Read More
  • Powerful Essays

    Breville Case Study
    • 6295 Words
    • 26 Pages

    Breville Case Study

    We had concluded that BRG although is in a low potential industry, BRG itself is a high potential company due to its success business strategy in differentiation of products, a healthy balance sheet in this volatile economy and we did not spot significant red flags which may hide the truth of the company. The share price of BRG rose from AUD3 to…

    • 6295 Words
    • 26 Pages
    Powerful Essays
    Read More
  • Good Essays

    Haunted House In A Haunted Hotel In Colorado
    • 646 Words
    • 3 Pages

    Haunted House In A Haunted Hotel In Colorado

    The shinning takes place in a haunted hotel in colorado. The story behind the hotel is that some of the guests were killed, a former caretaker (jack) takes his family there to live after he takes the position as a caretaker. Jack, his wife, and their little boy all moved into this hotel. Jack hopes that the isolation of the hotel will help him reconnect with his family. After a couple months of living in the hotel Danny, (the little boy) starts possessing telepathic abilities, all without his parents knowing. He is able to read minds and see what others are thinking. Eventually the chief of the hotel senses Danny’s abilities, and starts to explain them to him. This started quite a bit of a relationship between the two of them. They start to have a special connection. As the family starts to settle in, Danny starts seeing scary visions and ghosts. Danny does not tell his parents about the visions because he feels that the care-taking job is very important to his parents and the familys’ future. As the story progresses jacks wife Wendy threatens to leave him, and Danny refuses to go along. Danny feels that his father will he happier with them there next to him. Danny soon realizes that his presence in the hotel is doing nothing but disturbing the ghost’s, making them angry. His presence is making the activity of them a lot stronger. Because of dannys’ relationship with the spirits and the activity, it has a very hard…

    • 646 Words
    • 3 Pages
    Good Essays
    Read More
  • Best Essays

    The Church And Dwight Case Study Summary
    • 3078 Words
    • 13 Pages

    The Church And Dwight Case Study Summary

    Due to the large amount of attention needed in this important department, BCG Growth-Share Matrix can characterize it as a “star”.…

    • 3078 Words
    • 13 Pages
    Best Essays
    Read More
  • Better Essays

    • Explain Each Phase Of Snc's Journey In Simulation?
    • 1549 Words
    • 7 Pages

    • Explain Each Phase Of Snc's Journey In Simulation?

    Throughout the course of study in Finance 571 class curriculum, different aspects of the corporate finance were discussed in the class and learn. This paper will discuss the analysis of Sunflower Nutraceuticals’ (SNC) journey to increase their working capital and maximized growth in next 10 years that is until 2021. In addition to that paper will also explain following…

    • 1549 Words
    • 7 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Marketing and Variable Cost Variances
    • 321 Words
    • 1 Page

    Marketing and Variable Cost Variances

    Analysing the relationship between the BCG matrix and the product of Kinkead, market share and market growth are the considerable reason to measure. Kinkead’s products are grouped into two main product lines which are electric meters(EM) and electric instruments(EI). First, for the EM product, according to template, the variance of the size of the market is unfavorable, the size of the market because their budget is 800000, but the actual market size of 650000, it does not implement the expectations. The EM market share difference to 0, with 10% constant of the actual and budgeted position, it will not change. Therefore, they are a cash cow. Therefore, EM is the Cash Cow. Additionally, the Kinkead has been a leading Australia firm, and EM is the older but still dominant technology. Followed by EI table EI of the variance of the size of the market for 374,464 budgets, the size of the market for 250,000, lower than the actual market size of 363,500, more than expected. The market share variance is 241,321 Unfavorable which has decrease from 10% to 8%. Therefore, EI is question mark. In addition, EI's future is uncertain, because from the case it says EI technology is new and still experimental.…

    • 321 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Powerful Essays

    Htc Assessment
    • 3595 Words
    • 15 Pages

    Htc Assessment

    Business Tools & Templates. (2009, January 11). Boston Consulting Group (BCG) Growth-Share Matrix. Retrieved December 5, 2011, from Business Tools & Templates Web Site: http://www.business-tools-templates.com/U_GuidesPDF/Boston%20Consulting%20Group%20%28BCG%29%20Growth-Share%20Matrix%20User%20Guide.pdf…

    • 3595 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Analysing Tescos Position In The BCG
    • 195 Words
    • 2 Pages

    Analysing Tescos Position In The BCG

    The table below shows the relative market share and the relative market growth for Tesco and its competitors in the UK’s retail market.…

    • 195 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Boston matrix
    • 626 Words
    • 3 Pages

    Boston matrix

    The Boston Consulting Group’s growth-share matrix is the model of analysing the company’s portfolio of SBUs. The following figure plots the position of Virgin’s SBUs.…

    • 626 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Background to Unilever East Africa
    • 774 Words
    • 3 Pages

    Background to Unilever East Africa

    Unilever Kenya’s business is categorized in three areas: Foods, Home care and Personal care products.…

    • 774 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Polstra Cpm BDO
    • 1605 Words
    • 8 Pages

    Polstra Cpm BDO

    Based on the CPM Matrix of Banco De Oro obtained a weighted score of 3.85, while Bank of the Philippine Island obtained a weighted score of 3.65 and Metropolitan Bank and Trust Company obtained a weighted score of 3.55. Even if Banco De Oro has the highest weighted score, some of its factors have a varied score in rating and weight.…

    • 1605 Words
    • 8 Pages
    Good Essays
    Read More
  • Powerful Essays

    Strategik Management
    • 2700 Words
    • 11 Pages

    Strategik Management

    They are a premier public listed property development group in Northern Malaysia with an outstanding and enviable track-record.…

    • 2700 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Management Systems and Structures
    • 3567 Words
    • 13 Pages

    Management Systems and Structures

    In recent years, the company has fostered considerable growth, but in mid-2008 its share prices fell to well under half their value of 12 months before due to the conservative buying by shoppers in the credit crunch. Until 1999, the company’s financial year ended on March 31. Since then, the reporting has changed to 52 or 53 week periods, with no fix ending dates. Overseas sourcing offices of the company are located in Turkey, Malaysia, Sri Lanka, India, Bangladesh, and Hong Kong.…

    • 3567 Words
    • 13 Pages
    Powerful Essays
    Read More

Related Topics