Preview

Unilever Product Life Cycle

Powerful Essays
Open Document
Open Document
2504 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unilever Product Life Cycle
Introduction • William Hesketh Lever founded lever Brothers in 1885. • In the beginning as soap manufacturer but later diversified in to food and personal care products. • Unilever's corporate centers are London and Rotterdam.

Walls’ Introduction
• Walls introduced in Pakistan in 1997-98. The product line consists from lollies to ice creams. This includes Cornetto, Callipo, Max, Kulfis, Top Ten Choc Bars, Feast, Milky Way and etc. • Unilever committed its own resources to acquire 'Polka' and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth

• Magnum!huuuuuuuuuuuuu • Magnum was introduced in 15th of June,2001 • Effective weights of mass audience advertising publicly displayed in the summer landscape, would strengthen consumer attachment to the brand and develop strong associations with the summer season
• The first premium-quality ice cream to enter the adult impulse market..
;l

• Product Life Cycle • If one looks at a category, the product life cycle seems to be an important determinant for all sorts of decisions • Generally a product should be kept in the growth stage as long as possible.

• Magnum’s Life cycle • Magnum is in the growth stage.

Due to the amount of awareness in the market, and the sales figures crossing targets, the product can be seen in the growth stage.
On the PLC, market growth is also associated with increase in sales. This leads to the market becoming more attractive.

Cycle-Recycle Pattern
• The Cycle –Recycle Pattern is adopted because of seasonality of the sale.
• In Eid,Happy New year, Valentines day,Christmas and other seasonal events the sales follow pleasant upward trend due to the new flavors and varieties introduced by the firm.

• Total Quality Management • Its all about ever barricading eminence i.e ever improving quality.

You May Also Find These Documents Helpful

  • Better Essays

    MKT 650

    • 4716 Words
    • 19 Pages

    As the text book says, “The product life cycle is concerned with the sales history of a product class which holds that a product’s sales change over time in a predictable way and that products go through a series of five distinct stages: introduction, growth, shakeout, maturity, and decline”(Mullins & Walker, 2010, p271). Each of these stages has opportunities and threats for the firm, and they can affect the strategy of the company. Thereby, the product life cycle is an important way for managers to make decisions in the future.…

    • 4716 Words
    • 19 Pages
    Better Essays
  • Better Essays

    Bus 599 Assignment 3

    • 1230 Words
    • 5 Pages

    significant trend in the market and companies maintain high sales as long as strategic marketing…

    • 1230 Words
    • 5 Pages
    Better Essays
  • Better Essays

    CopelandR MKTG600 MidTerm

    • 966 Words
    • 4 Pages

    During the growth stage, sales increases; however, so does competition. For example, Pizza Hut saw Dominos pizza launch soon after. (Knopf 1989) Marketing costs also rises during this stage.…

    • 966 Words
    • 4 Pages
    Better Essays
  • Good Essays

    This is the category in which products within this category have a high growth and also have a higher share within the market too. Products within this market are doing well, but still have further potential.…

    • 957 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The first stage is development. This is where the product is being developed it will not be growing as it is currently not on the market yet. Nobody will know what it is as it hasn’t yet been launched.…

    • 3688 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    Ratio Analysis of Morrisons

    • 2660 Words
    • 11 Pages

    Over the last three years there has been a steady growth in sales. Due to a rising…

    • 2660 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    We discussed in the previous theme the development of a market and how to determine if a product fits or if it needs alteration. Now, we look at the product in the marketplace and how long it can survive.…

    • 1196 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Product Life Cycle Stages

    • 546 Words
    • 2 Pages

    As consumers, we buy millions of products every year. And just like us, these products have a life cycle. Older, long-established products eventually become less popular, while in contrast, the demand for new, more modern goods usually increases quite rapidly after they are launched.…

    • 546 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Dunkin Donuts

    • 255 Words
    • 2 Pages

    From my studies it has been provine that the product life cycle is a great marketing concept that focus on the revenues from the sales of a product. The product life cycle is drawn like a bell curve. The life cycle is divided into four stages they are introduction, growth, maturity, and decline. Introduction-It takes time of a new product to begin selling in volume. There may be manufacturing or logistics issues to contend with. The marketplace may be unfamiliar with th product and creating awareness takes time. Consequently product sales show a slow growth during the introduction phase. Growth- The growth space is characterized by a rapid increase in sales volume. This is created by increased product demand when customers are buying. Manufacturing and logistics issues are likely resolved and the market is far more aware of the product. Maturity-The maturity phase is established by sales volumes leveling off. At this point competition is strong and margins may begin to suffer. Signs of getting to this stage are that competitors may start advertising more strongly or using other promotional means to increase sales. Decline-Is when a product sales begin to decrease and it is at this point that some serious marketing decisions need to be made. It is sometimes possible to extend the life of a product by changing some of its product attributes, repositioning it or by packaging it with other…

    • 255 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Case 7 Canco

    • 1766 Words
    • 10 Pages

    Total industry sales have grown briskly over the past few years, although the distribution of sales and the rate of growth have varied considerably from region to region, as the following table…

    • 1766 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Currently a Unilever brand can be found in one out of every two households in the world. Yeti t is remarkable to see that the corporate image of a company whose brands are so well known, and whose operations are so widespread, is so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous. It was not merely that the corporate name was not found on any brands or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research companies. Unilever, which seems at times to resemble more of a holding company or conglomerate than anything else, is barely unknown by its consumers.…

    • 525 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Chapter08

    • 433 Words
    • 9 Pages

    SWOT Analysis • • • • Strengths Weaknesses Opportunities Threats Mission An organization’s fundamental purpose SWOT Analysis To formulate strategies that support the mission Internal Analysis Strengths (distinctive competencies) External Analysis Opportunities Weaknesses Threats Good Strategies…

    • 433 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Cdbm

    • 4766 Words
    • 20 Pages

    Market factors: our product in which stage of product cycle and how to distribute it.…

    • 4766 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    through life-cycle stages (the problem of product life-cycle, strategies'). We therefore look initially at the problem of finding and developing new products, and then at the challenge of managing them successfully over their life cycles.…

    • 994 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Product Life Cycle

    • 322 Words
    • 2 Pages

    The product is first launched with full scale production and marketing programe. The product is completely new and thus grows really slowly and needs extreme penetration in the market.…

    • 322 Words
    • 2 Pages
    Satisfactory Essays

Related Topics