Preview

Unilever Strategy

Powerful Essays
Open Document
Open Document
3180 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Unilever Strategy
Unilever is an Anglo-Dutch multi-national corporation, one of the world’s leading suppliers of fast moving consumer goods in branded home & personal care and food categories, operating in over 150 countries. In 2012, Unilever added nearly €5 billion of turnover, pushing through the €50 billion mark in the process.
With more than 400 brands focused on health and wellbeing, Unilever touches so many people’s lives in so many different ways. There are more than 2 billion consumer worldwide use a product of Unilever on a given day. Its portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Some world-leading brands of Unilever include Lipton, Knorr, Dove, Axe, Omo…
For Unilever, sustainability is integral to how they do business. With 7 billion people on planet, the earth’s resources can be strained. They believes that as a business, they have a responsibility to their consumers and to the communities in which they have a presence. Around the world, Unilever invests in local economies and develop people’s skills inside and outside of Unilever.
In 1995, Unilever started its business in Vietnam with a modern manufacturing site in Cu Chi Industrial Zone. Unilever Vietnam is actually a collection of three separate entities: Lever Vietnam joint venture headquartered in Hanoi, Elida P/S and Best Food Company located in Ho Chi Minh City. To date, Unilever has invested more than USD 300 millions in Vietnam specializing in Home and Personal Care brands, Oral Care products, Foods and Tea-based Beverages.
Through an extensive local network of 150 distributors and 200.000 retailers, Unilever Vietnam directly employs more than 1.500 people and creates nearly 10.000 indirect jobs who work in its third parties, suppliers and distributors.
Every day, over 30 million consumers use Unilever Vietnam’s products nationwide, contributing to improve the living condition, health and



References: Small becomes Giant. 2013. Unilever 's global strategy. [online] Available at: http://smallbecomesgiant.wordpress.com/2013/04/04/unilevers-global-strategy/ [Accessed: 15 Dec 2013]. Unilever Global. 2013. Our compass strategy | Sustainable living | Unilever Global. [online] Available at: http://www.unilever.com/sustainable-living/ourapproach/ourcompassstrategy/index.aspx [Accessed: 23 Dec 2013]. Unilever và Procter & Gamble so ke từng centimet. 2012. VNExpress, [online] 14th November. Available at: http://kinhdoanh.vnexpress.net/tin-tuc/quoc-te/unilever-va-procter--gamble-so-ke-tung-centimet-2738587.html [Accessed: 18 Dec 2013]. Unilever.com. 2013. Unilever at a glance. [online] Available at: http://www.unilever.com/aboutus/introductiontounilever/unileverataglance/ [Accessed: 17 Dec 2013]. Unilever.com.vn. 2013. The most successful foreign investor in Vietnam | About us | Vietnam. [online] Available at: http://www.unilever.com.vn/aboutus/mostsuccessfulforeigninvestorinvietnam/ [Accessed: 20 Dec 2013]. Well Begun, Not Yet Done: Vietnam’s Remarkable Progress on Poverty Reduction and the Emerging Challenges. 2013. [report] Ha Noi: World Bank Vietnam, pp. 9 - 10. Wilshaw, R., Do, C. and Pham, T. 2013. Labour Rights in Unilevers Supply Chain From Compliance towards Good Practices. [report] Ha Noi: Oxfam Vietnam, pp. 36 - 45. Worldbank.org. 2013. Poverty Reduction in Vietnam: Remarkable Progress, Emerging Challenges. [online] Available at: http://www.worldbank.org/en/news/feature/2013/01/24/poverty-reduction-in-vietnam-remarkable-progress-emerging-challenges [Accessed: 18 Dec 2013].

You May Also Find These Documents Helpful

  • Better Essays

    MKT 571 Week 3

    • 1689 Words
    • 5 Pages

    Unilever is an international conglomerate consisting of over 400 brands in several different markets. From creating brands to mergers with other companies, Unilever is dominating many markets by offering thousands of products to different consumers. This research will discuss the history, market segmentation, and the target markets of Unilever.…

    • 1689 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    4. What price, product, promotion, and distribution strategy would allow Unilever to deliver value to low-income consumers without cannibalizing its own premium brands too heavily?…

    • 252 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unilever is a well known global company with presence almost in more than 170 countries and it is registered at various stock exchanges around the globe which makes it a really global company with all the privileges of a global company like economies of scale, access to global resources and above all synergy of resources and operations.…

    • 688 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Laurent, A (1983) ‘The cultural diversity of western conceptions of management’, International Studies of Management and Organization, 13(1-2), pp.75-96.…

    • 5802 Words
    • 166 Pages
    Powerful Essays
  • Best Essays

    As previously mentioned Unilever is a worldwide company which turnover billions of pounds in multiple countries. The greatest increase in market over the past has been in Asia with the most turnover in terms of product being in personal care as shown in figure 3 below.…

    • 3703 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Unilever is an Anglo–Dutch multinational consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world 's third-largest consumer goods company measured by 2011 revenues and the world 's largest maker of ice cream.…

    • 3787 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    This Multi National Company has over 160.000 employees, from which 97.000 work in Asia, Africa and CEE, 41.000 in the Americas and 29.000 in Western Europe. Unilever invests a lot in R&D and has “more than 6,000 scientists, engineers, chefs and technicians working in Unilever 's R&D centres around the globe, inventing new products and improving existing products to delight consumers everywhere”, even though the largest part of the company’s employees are factory workers. (www.unilever.com)…

    • 1764 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Case 8 - Unilever

    • 1308 Words
    • 4 Pages

    As one of the largest and oldest multinational corporations in the world, Unilever’s products include foot, detergent, and personal care items. Overall revenues total an excess of $50 billion with its food products leading the way in total sales. Food products account for 60% of sales, while detergent accounts for 25% and personal care products for 15%. With sales of Unilever’s food products account for the highest percentage of sales, their main focus was on sales of margarine, tea, ice cream, frozen foods, and bakery items.…

    • 1308 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Reporn on Marketing Statigy

    • 19561 Words
    • 79 Pages

    Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005.…

    • 19561 Words
    • 79 Pages
    Good Essays
  • Good Essays

    General trade is made up of 42 distributors countrywide and serves 75% of Unilever’s market.…

    • 774 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Unilever is one of the world's leading food companies. “Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice”.…

    • 2883 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Unilever Bangladesh Limited is a subsidiary of Unilever, world’s one of the largest Household and Personnel Care and Foods Manufacturer with an annual turnover of 47 Billion Euro or approximately TK.320000crore.Unilever Bangladesh Limited is the leading Household and Personnel Care product in Bangladesh with brands and a number of sub-brands.UBL is around here in Bangladesh for more than four decades. The company has a huge manufacturing facility in Kalurghat,Chittagong ;it also has 4(four)third party production facilities located in Gazipur.The HQ of UBL is in Gulshan- 1,Dhaka.…

    • 1504 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Marketing Plan of Nestle

    • 2653 Words
    • 11 Pages

    In consumer products business Unilever has a large number of competitors and these competitors are in reality very strong. They range from small local corner shop retailer to big giants like P&G, Kraft and Nestle. These competitors almost provide equally attractive products and services and sometimes better. These competitors have the power to attract and influence the customers by more attractive substitute, prices and marketing techniques.…

    • 2653 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Blue Band Ad Analysis

    • 1438 Words
    • 6 Pages

    At the beginning of the 21st century, Unilever Path to Growth strategy focused us on global high-potential brands and their Vitality mission is taking them into a new phase of development. More than ever, Unilever brands are helping people 'feel good, look good and get more out of life' – a sentiment close to Lord Leverhulme's heart over a hundred years ago.…

    • 1438 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Unilever Product Life Cycle

    • 2504 Words
    • 11 Pages

    Unilever committed its own resources to acquire 'Polka' and consolidate the ice cream market for Lever Brothers Pakistan. Low gearing and reputation as a multinational blue chip give Lever ready access to capital at good terms to fund growth…

    • 2504 Words
    • 11 Pages
    Powerful Essays