Union Bank's Strategic Plan
Strategic Management Plan
for
Union Bank
(http://www.unionbankph.com)
Prepared by:
Geraldine S. Lungay
Student number 200701175 – MKA 31
March 12, 2013
Table of Contents
Title Page Number I. Executive Summary ................................................................................... 10 II. Company Background ............................................................................... 3 III. Competitive Analysis ................................................................................. 5 IV. Industry Analysis ................................................................................... 6 V. Industry Forecast .................................................................................... 7 VI. Company Plan .................................................................................... 8 VII. Mission Statement .................................................................................... 11
VIII. Vision Statement .................................................................................... 11 IX. Strategic Objectives .................................................................................... 11 X. Business Level Strategy ........................................................................ 11 XI. Functional Strategy .................................................................................... 12 XII. Implementation/Execution Plan ............................................................ 12
XIII. Monitoring and Control System ............................................................. 13 XIV. Performance Evaluation ......................................................................... 13 XV. References ................................................................................................. 14-15 XVI. Appendices
for
Union Bank
(http://www.unionbankph.com)
Prepared by:
Geraldine S. Lungay
Student number 200701175 – MKA 31
March 12, 2013
Table of Contents
Title Page Number I. Executive Summary ................................................................................... 10 II. Company Background ............................................................................... 3 III. Competitive Analysis ................................................................................. 5 IV. Industry Analysis ................................................................................... 6 V. Industry Forecast .................................................................................... 7 VI. Company Plan .................................................................................... 8 VII. Mission Statement .................................................................................... 11
VIII. Vision Statement .................................................................................... 11 IX. Strategic Objectives .................................................................................... 11 X. Business Level Strategy ........................................................................ 11 XI. Functional Strategy .................................................................................... 12 XII. Implementation/Execution Plan ............................................................ 12
XIII. Monitoring and Control System ............................................................. 13 XIV. Performance Evaluation ......................................................................... 13 XV. References ................................................................................................. 14-15 XVI. Appendices
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