Ans. Meaning and definition of Business Research Business Research refers to any type of researching done when starting or running any kind of business. For example, starting any type of business requires research into the target customer and the competition to create a business plan. Conducting business market research in existing business is helpful in keeping in touch with consumer demand.
• Nature of Business Research
(1) Clearly the Right Methodology: A good business research should clearly define the objective. It should know in advance what information want to procure.
(2) Choose the Right Methodology: It is the method use for obtaining business research data. Business research methodologies include phone, mail and Internet surveys as well as personal interviews. Mall intercept studies are another type of methodology, where researchers talk to consumer in stores.
(3) Promoting Business: The objectives of any good business research should be how to better promote business in an economically sound manner and to increase the businesses net profit, exposure, and ensure its continuity.
(4) Covers region in which business operates: it covers all the regions in which the business operates, locally and internationally. Setting-up a hotel means knowing local conditions, such as attractions and competing establishments, but also problem such as crime or obtaining supplies.
(5) Judging problems: another characteristic of good business research is judging local problem of the environment in which our establishment is going to operate.
(6) Flexibility: ONE MORE CHARACTERISTIC OF GOOD BUSINESS research objectives are flexibility. The research may be programmed for one area and then something shows-up. If that “something” is pertinent, it should be investigated and included in the research is discovering new things and factors, it should not be easily sidetracked but it also should not be inflexible. (7) Help determine how to