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Union Organization Case Study

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Union Organization Case Study
Case 1: Union Organization
List and explain the steps in organizing a union drive. Provide one reference from the internet on a real life union organization drive.
The first step in forming a union would be to find out from a few close, trusted co-workers if they would be interested in a forming a union at the workplace. By first gaging interest and support, you can then contact your local union representative. A union representative will be able to form a committee of trusted and employees to aid in the educating other workers. Campaigns can be used to advertise the benefits provided by the union, and information can then be distributed. There are two types of union initiated campaigns, strategic and opportunistic. A strategic campaign is
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Interested employees can meet outside of the workplace and distribute information. Employees must gain enough support for a union to represent them. Authorization cards are preprinted forms containing verbiage for authorization to be representing by the union and for the purpose of collective bargaining. The cards demonstrate an interest to the union organizers, employer, and the National Labor Relations Board. If the union gathers signed cards from more than 50 percent of employers, the union may ask the employer to recognize the union as the bargaining agent of the employees. If the employer chooses to recognize the union based on authorization cards, this is referred to as card check recognition. Unions aggressively push for card check recognition, but it is not the norm for employers to recognize unions …show more content…
Unions will typically try to gain support by highlighting reasons why employees should be dissatisfied with their workplace and how the union can enhance the work environment. Employers will try to make employees feel satisfied with current conditions and portray unions as corrupt, and only after money.
Explain the union and management’s strategies to influence union formation
Employer’s try to influence four factors in swaying an individual’s vote to unionize: job dissatisfaction, union instrumentality, general union attitudes, and collective social identity. While these methods are legal, some employers use a more aggressive way to prevent union formations, such as manipulation of wages, benefits and working conditions.
Walmart is undoubtedly the epitome of corporate misconduct, stemming from low wages for employees, meager benefits, overtime pay abuse, gender discrimination, and a negative impact on small businesses. In the 1970s, Sam Walton hired a union-busting consultant in response to rumors of employees wanting to unionize. Instead of addressing the concerns of the employees, Walton and his consultant devised a policy of uncompromising resistance to unions which set the stage for Walmart’s labor relations. The company continues to use intimidating tactics towards employees when rumors of unions

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