Union Pacific Driving Forces Essay

Driving forces are the factors that affect an industry condition because certain forces such as competitors, suppliers or the customer may change how they are performing. Generally once change begins it continues to change and evolve and this can alter how an industry platform will compete and perform. Some of the biggest factors seen in the railway industry that could affect Union Pacific in the near and distance future include their competitors which is the trucking industry, other shipping companies, meeting the customer demands, rising fuel costs, desire to improve safety and security, abiding by the heavy government regulation.
Driving forces that keep Union Pacific on edge is their competitors in the shipping market. Since barriers to entry are extremely high within
Also to be competitive within the pricing tier and to control loss in the market share to competitor pricing will be a major objective. Rising fuel costs is going to be a factor that will hit all shipping organizations and the reduced amounts of oil will also be a continuing factor. The major consideration for Union Pacific will be to continue with being innovative and create new ways to be more fuel efficient, rely on coal, and be cautions of emission standards within the creation of innovation.
Union Pacific has a desire along with the industry to improve safety and security to do this is costly but a needed factor in the market and a driving force that may be a selling point for consumers. Education is vital within the organization and new upgrades to cargo such as GPS to tank cars for tracking and safety purposes. Redesign of tank cars for hazardous materials has also been implemented for ensured safety along with a strategy to reduce the overall amount of hazardous