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Uniqlo

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Uniqlo
TABLE OF CONTENTS
Heading
Pages

1.0 Introduction

1

2.0 Literature review 2.1 Fast Fashion 2.2 Specialty Store Retailer of Private Label Apparel (SPA) 2.3 SPA Supply Chain management 2.4 Agile Supply Chain 2.4.1 Market sensitivity 2.4.2 Virtual Integration 2.4.3 Network based 2.4.4 Process alignment 2.5 Technology and Innovation

2 - 6

3.0 Background of organization

7- 8

4.0 Description of the organization’s operations strategy and a theme identified within the operations management decision area. 4.1 UNIQLO’s Fast Fashion 4.2 UNIQLO’s SPA Supply Chain Management 4.3 Market sensitivity 4.4 Technology and Innovation 4.5 Vertical and Virtual vertical integration 4.6 Network based process alignment

9 - 15 5.0 Recommendations

16 -17 6.0 Possible organization barriers

18

7.0 Personal reflection

19

8.0 Conclusion

19

9.0 References

20-24

List of Figures
Pages

Figure 1. Conventional vs fast fashion design to sales process

Figure 2. Foundations for an agile fashion supply chain

Figure 3. Flows in a supply chain

Figure 4. UNIQLO’s Business Strategies

Figure 5. UNIQLO’s supply chain against the backdrop of SPA business model
Figure 6: UNIQLO’s Physical and Information flow

Figure 7: Traditional Fashion Categories vs UNIQLO Function- Based Categories
Figure 8: Kaizen continuous improvements – evolution of HEATTECH from 2003- 2013
Figure 9: UNIQLO’s One Table Meeting

Figure 10: QFD House of Quality

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1.0 Introduction

Operations is responsible for producing goods and/ or services. What we wear, every streaming video watched on a smartphone, and other routine



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(2002) 'Hong Kong Fashion Designers as Cultural Intermediaries:Out of Global Garment Production ', Cultural Studies, vol. 16, no. 4, pp. 553–569. Sull, D. and Turconi, S. (2008) 'Fast Fashion Lessons ', Business Strategy Review. The Economist (2010) Uniqlo Uniquely Positioned, 24th June, [Online], Available: http://www.economist.com/node/16436304 [12 November 2014]. The Japan Society (2007) UNIQLO: From Tokyo to New York to Global Brand, 26 April, [Online], Available: http://www.japansociety.org/uniqlo_from_tokyo_to_new_york_to_global_brand [13 October 2014]. The Japan Times (2013) Uniqlo not as different as its workers thought it would be, 7th March, [Online], Available: http://blog.japantimes.co.jp/yen-for-living/uniqlo-not-as-differerent-as-its-workers-thought-it-would-be/ [11 November 2014]. The Wall Street Journal (2013) Uniqlo Sets Goal: No. 1 , [Online], Available: http://online.wsj.com/articles/SB10001424127887324010704578416453415629888 [11 November 2014]. The World Post (2014) Inside Uniqlo, The Japanese Company With Designs On Dressing The World, 22 January, [Online], Available: http://www.huffingtonpost.com/2014/01/22/uniqlo-expansion_n_4598031.html [11 November 2014]. Toray (2010) Toray and Uniqlo agreed for a “second five plan" under strategic partnership, [Online], Available: http://www.toray.com/news/fiber/nr100720.html [10 October 2014]. USA Today (2014) Could a Robot Do Your Job?, 29 October, [Online], Available: http://www.usatoday.com/story/news/nation/2014/10/28/low-skill-workers-face-mechanization-challenge/18056427/ [12 November 2014]. Yamazaki, M. (2007) The Evolution of Modern Apparel Industry: An Analysis of the Industrial History of Challenge, Failure and Recovery, Tokyo: Senken Shimbunsha. Yanai, T. (2001) The Secret to Uniqlo’s Overwhelming Success and Japan’s Textile Industry, 8 June, [Online], Available: http://www.rieti.go.jp/jp/events/bbl/FastRetailing.pdf [12 October 2014].

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