Uniqlo Marketing Plan
Marketing Plan Outline
Company Background & Executive Summary
Situation Analysis-“Where are we now?”
1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors:
2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats)
Goal Setting-“Where do we want to go?”
1. Market Segmentation & Target Market
2. Find Points of Difference
3. Product Positioning
4. Marketing Goals & Objectives
Action Plan-“How can we get there?”
1. Product Strategies
2. Pricing Strategies
3. Promotion Strategies
4. Place Strategies
Introduction UNIQLO is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. But it didn’t open a store in Macau. So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market. This report is a marketing strategy research for the UNIQLO Co., Ltd. and its product. Base on the quantitative non-randomized studies and SWOT analyze, it provides some advices for the existing marketing strategy problems. The information of its chain of retail stores and the data for the analysis are all from the Internet.
1. Company Background & Executive Summary UNIQLO Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. Originally a division of Fast Retailing Co., Ltd. on November 1, 2005, UNIQLO was born of corporate restructuring, and now exists as a 100% consolidated subsidiary of Fast Retailing, which is listed on the first section of the Tokyo Stock Exchange.
History
a. Rise in Japan In June 1984, they opened a unisex casual wear store under the name "Unique Clothing Warehouse". It was at this time that the name "UNIQLO" was born, as a
Company Background & Executive Summary
Situation Analysis-“Where are we now?”
1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors:
2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats)
Goal Setting-“Where do we want to go?”
1. Market Segmentation & Target Market
2. Find Points of Difference
3. Product Positioning
4. Marketing Goals & Objectives
Action Plan-“How can we get there?”
1. Product Strategies
2. Pricing Strategies
3. Promotion Strategies
4. Place Strategies
Introduction UNIQLO is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. But it didn’t open a store in Macau. So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market. This report is a marketing strategy research for the UNIQLO Co., Ltd. and its product. Base on the quantitative non-randomized studies and SWOT analyze, it provides some advices for the existing marketing strategy problems. The information of its chain of retail stores and the data for the analysis are all from the Internet.
1. Company Background & Executive Summary UNIQLO Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. Originally a division of Fast Retailing Co., Ltd. on November 1, 2005, UNIQLO was born of corporate restructuring, and now exists as a 100% consolidated subsidiary of Fast Retailing, which is listed on the first section of the Tokyo Stock Exchange.
History
a. Rise in Japan In June 1984, they opened a unisex casual wear store under the name "Unique Clothing Warehouse". It was at this time that the name "UNIQLO" was born, as a