Preview

UNIQLO Report

Powerful Essays
Open Document
Open Document
2209 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
UNIQLO Report
Assessing the potential of organic growth
Fast Retailing can achieve a goal of ¥3 trillion of sales by 2020 with organic growth alone

Goal

Executive Sumary
The aim of this report is to show that organic growth - opening new stores around the world - will only lead to sales of ¥3trillion by 2020.
Complementary options for sales of ¥5 trillion by 2020 are provided and should be developed.

Sales of
¥3
trillion by 2020

• Identifying Fast Retailing Strengths
• Highlighting the importance of UNIQLO inside FR
• Looking at UNIQLO unique positioning
• Looking at expansion opportunities
• Looking at various options for growth
• Recommending the strongest strategy: organic growth
• Providing complementary options to achieve the higher goal of sales of ¥5 trillion

Forecast

GOOD

Number of stores

Total net sales (trilions of yen)

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

2020

793

995 1197 1399

1601

477

577

677

777

877

977

87

87

187

287

387

487

587

1,3

1,4

1,6

1,9

2,2

2,5

¥3 trillion

UNIQLO international

92

136

183

285

387

489

591

China

33

54

77

177

277

377

Other Asia

43

64

87

87

87

0,7

0,8

0,8

1,0

1,1

2 Newsletter Issue n. 45, January 2016

Agenda
Situation Analysis
Fast Retailing rapid growth: the key success factors
UNIQLO as the engine of growth
Competition analysis: FR’s unique positioning

Option Analysis
Geographic opportunities
Options for growth

Recommendations
Organic growth
Next steps

Appendix
Appendix 1: The SPA (Specialty store retailer of Private label Apparel) business model of UNIQLO
Appendix 2: Number of FR stores, 2009 and 2010 (The breakdown of FR activity by number of stores)
Appendix 3: Japanese population is aging
Appendix 4: Population of middle income group in Asia
Appendix 5: China online retail market 2006-2020
Appendix 6 : Growth share matrix for market evaluation
Appendix 7: Finding potential strategies with the TOWS

You May Also Find These Documents Helpful

  • Powerful Essays

    Jcpenney Analysis Report

    • 5037 Words
    • 21 Pages

    Client: JCPenney Target audience: Females age 25-34 Challenge: Develop a $100 million proposal for a national, fullyintegrated marketing campaign to run February 2012 to February 2013, designed to increase market share among females 25-34 years old.…

    • 5037 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    The purpose of this term paper is to discuss the similarities and differences between Talbots Inc. ("Talbots") and Chico's FAS Inc. ("Chico's"). This paper will detail the nature of each company's respective business, past financial performance, and expected future outlook. The paper is divided into two sections. The first section will discuss each company's history, business structure, and future plans independently from each other. The second section will discuss several important financial ratios and provide a detailed analysis comparing the two companies. By the end of this analysis, the reader will have a better understanding of these two retailers and the industry in which they operate.…

    • 3724 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    The poem Hook by James Wright is about two men going through difficult times that take place in a cold setting, much like their lives. They both have many things in common and many differences as well. The young man is seen as a pessimistic in this poem and the Sioux more of the optimistic, even with many sufferings he has gone through in his lifetime. The young man and the Sioux both have very different lifestyles, but what exactly is James Wright trying to prove with the Sioux and the young man?…

    • 578 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The store is predominantly branded, but there is some private label merchandise carried within the departments. For 2013 Private label has not been as profitable as Branded merchandise and the buyer of Men’s sport shirts is seeing a trend toward “labels”…

    • 1389 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Balanced Score Card Week 4

    • 1174 Words
    • 4 Pages

    In determining the company’s financial objectives, it is important to reflect on consumer wants, competition, and customer satisfaction within the business, as evaluated in the SWOT analysis. The first strategic objective found within the organization 's financial perspective is to increase the organization 's market share. “Our diversified business model is one of the keys to our success. Each of our brands is managed within a coalition structure: Outdoor & Action Sports, Jeanswear, Sportswear, Contemporary Brands and Imagewear. This structure enables us to leverage our size, scale and global expertise across each coalition, while ensuring that each brand is managed by leaders who are deeply connected to their brands” . As of 2012 revenue for Contemporary Brands are at four percent of profitThis magnitude of this objective gains its value as the percentage increase in market share grows after adding two trainers per market. Measuring the percentages will assist the organization in determining if they have attained their vision, which involves annual increase of 2% in the market share.…

    • 1174 Words
    • 4 Pages
    Powerful Essays
  • Best Essays

    The apparel store industry within the USA is a highly competitive market, consisting of number of companies that are willing to fight for their share of the market. To remain afloat in this business, corporations must be highly innovative, price-conscious, knowing the trend, and with great responses to consumer needs. Each company within this industry must be aware of the competitors’ move, trying to match every trends and benefits offered by another, in order to steal the average consumers. Market-alertness is the key to survival; each company must balance marketing strategies and customer-service, responding to consumer demands within the shortest processing time possible. This paper shall provide an analysis of the apparel store industry through Urban Outfitters, Inc.…

    • 3773 Words
    • 16 Pages
    Best Essays
  • Good Essays

    Mr Jax Fashion Inc

    • 1603 Words
    • 7 Pages

    Our mission to be a large-scale retail operation in clothing apparel within Canada has reached a market limit. Mr. Jax fashion Inc. is facing stagnant growth in the Canadian apparel market, with very little room to grow by consumption rate. Naturally looking at growth outside of Canada is the eventual goal for this company. But before we can implement our future growth strategy there are key immediate issues we need to address within our organization. We need to restructure our operations in order to better manage our existing operation and look at some key financial and cost savings issues. Hence our proposed action plan is to remedy some of operational costs within company and bring it back to profitability and management strength. Furthermore, the development of an effective strategy to enter the US apparel market is in need of development and effective implementation…

    • 1603 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Specialty Fashion Group (SFG) is an Australian clothing retailer which functions primarily in the Women’s market. The company first came into operation under the name “Millers” in 1993 and hence since grown to house 5 additional brands under the group portfolio. This report was structured to first discuss the firms’ strategy in navigating the ever changing retail environment, before evaluating its’ current valuation. Following which a credit analysis was performed to determine if additional debt could be taken on to fund future strategic goals. With the results of the credit analysis, a proposed acquisition deal was structured and finally a final recommendation on what SFG should do was made.…

    • 7501 Words
    • 31 Pages
    Powerful Essays
  • Powerful Essays

    Company Analysis

    • 6893 Words
    • 28 Pages

    This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well.…

    • 6893 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Gap Inc Company Analysis

    • 19460 Words
    • 78 Pages

    Gap, Inc. has a team that has concluded upon creating a new product line to be implemented throughout its stores. This product line will bring larger profits and more attention to Gap, Inc., revitalizing the company’s image. The exciting new product is a line of bedding called “Bed in a Bag”. This is a revolutionary step for Gap, Inc. and will be attractive to all ages while upholding the quality and style standards associated with any other Gap, Inc. product. “Bed in a Bag” will come in five distinct designs, all appealing to a slightly different target markets based on age, culture, and gender. The five designs include Plaid Pad, Californication, Susie…

    • 19460 Words
    • 78 Pages
    Powerful Essays
  • Good Essays

    Primark

    • 4415 Words
    • 18 Pages

    The fashion industry is becoming increasingly globalized; many large retailers now use suppliers from all over the world. Fashion items are often produced in countries like China and India where materials and labor costs are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want. In this report, we are proposing a £1 million investment to expand Primark’s retail operations into the France market. This expansion involves establishing retail store in key location across France, building distribution Centre, introducing online retail platforms.…

    • 4415 Words
    • 18 Pages
    Good Essays
  • Good Essays

    Tuck School of Business at Dartmouth. (n.d). Victoria’s Secret. Retrieved Jun 1, 2010, from http://mba.tuck.dartmouth.edu/digital/Research/CaseStudies/6-0014.pdf…

    • 6244 Words
    • 25 Pages
    Good Essays
  • Good Essays

    J. Crew has successfully carried designer quality merchandise that has brought substantial growth to the company. With 334 stores carrying women’s men’s and children’s clothing they have seen significant success in their E-commerce and catalogue shopping alternatives. They recently called their catalogue “The J.Crew, Style Guide”. Anna Wintour claimed the J. Crew catalogue to be like “Shopping with your best friend whose style you admire”. One of their business strategies was to not partnership with department stores and keep exclusivity to their retail stores. In the last year, J. Crew has seen an increase of 170% in their revenues. The method of exclusivity has made their brand unique and has targeted their ideal consumers.…

    • 431 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The report covers the 50 largest retail markets and includes 24 countries in Europe, 12…

    • 688 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market.…

    • 2675 Words
    • 11 Pages
    Powerful Essays

Related Topics