Unit 1 Weekly Quizzes
Unit 1 Week 1
Question 1 (1 point)
When marketers focus on trading things of value, they are referring to:
Question 1 options:
creating value
promotional offers designed to stimulate barter
price charged adjusted for currency rates
location where products and services are traded
the exchange process
Question 2 (1 point)
Charles had developed a new piece of machinery that is easily configurable to the manufacturers changing specifications. His product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions (4 P's) he will have to make?
Question 2 options:
What price to charge?
How the machinery will be promoted?
How often competitors machinery typically fails?
Where to introduce the machinery?
What distribution channels to use?
Question 3 (1 point) Thompson Accounting Agency recently began selling computer back-up equipment to its clients. Thompson is:
Question 3 options:
implementing a market segmentation strategy.
capturing value through multiple pricing strategies.
increasing customer value through inflated appraisal evaluations.
limiting its offerings to customers.
expanding from offering just services to offering goods.
Question 4 (1 point) Spearman Consulting group offers management and business services. They charge rates to different customers who are willing to pay different rates for their services. Spearman recognizes that their pricing decisions primarily depend on:
Question 4 options:
changes in the economy creating recessions or periods of expansion.
regulations determining the fees financial advisors can charge.
how much effort she has to expend in assisting her clients.
changes in technology allowing consumers to manage their own affairs.
how much customers are willing to pay so that they are satisfied with their purchase.
Question 5 (1 point) When preparing for and engaging in _______________, potential employees engage in marketing most closely
Question 1 (1 point)
When marketers focus on trading things of value, they are referring to:
Question 1 options:
creating value
promotional offers designed to stimulate barter
price charged adjusted for currency rates
location where products and services are traded
the exchange process
Question 2 (1 point)
Charles had developed a new piece of machinery that is easily configurable to the manufacturers changing specifications. His product is superior to anything that exists on the market. Which of the following decisions is NOT one of the key marketing decisions (4 P's) he will have to make?
Question 2 options:
What price to charge?
How the machinery will be promoted?
How often competitors machinery typically fails?
Where to introduce the machinery?
What distribution channels to use?
Question 3 (1 point) Thompson Accounting Agency recently began selling computer back-up equipment to its clients. Thompson is:
Question 3 options:
implementing a market segmentation strategy.
capturing value through multiple pricing strategies.
increasing customer value through inflated appraisal evaluations.
limiting its offerings to customers.
expanding from offering just services to offering goods.
Question 4 (1 point) Spearman Consulting group offers management and business services. They charge rates to different customers who are willing to pay different rates for their services. Spearman recognizes that their pricing decisions primarily depend on:
Question 4 options:
changes in the economy creating recessions or periods of expansion.
regulations determining the fees financial advisors can charge.
how much effort she has to expend in assisting her clients.
changes in technology allowing consumers to manage their own affairs.
how much customers are willing to pay so that they are satisfied with their purchase.
Question 5 (1 point) When preparing for and engaging in _______________, potential employees engage in marketing most closely