The changes which I have suggested in m1 can impact both stakeholders and also Nike. I am going to evaluate how these changes will impact these 2.
The first change which I suggested was that Nike are using animal skin on their products and the change I suggested was that Nike should take into consideration the impacts they have on the community and the environment. The change I suggested was that Nike should plant trees and look after the environment because they are taking natures ‘beauties’. If Nike successfully take all these points into consideration then it could impact them as well as the stakeholders. It would impact Nike in a positive way. This is because, Nike are making the stakeholders and all the media aware that they are taking from the environment, so if Nike do something to help the environment and give something back in return it will be a big positive for them. This is because if Nike do this they will be all over the media with positive comments about themselves and these positive comments will make customers aware that Nike are doing something to help the environment and also that Nike are aware of what their actions do and what problems their actions can possibly bring. In the Nike corporate animal skins policy it states that Nike are not allowed to go to certain countries to slay their animals for skins. This would impact the stakeholders in a positive way also. It would impact stakeholder in a positive way because, if Nike do all this then it would mean that they are making their stakeholders aware of the fact that they are ethically aware of what they are doing right or wrong.
The second change which I had suggested was that Nike becomes fully aware of the needs and wants of their customers and if Nike take this into consideration they can impact on themselves as well as their stakeholders. If Nike were to consider their workers more than this would impact them dramatically. It would impact Nike in such away which would be positive