Unit 39 The Sound And Music Business Plan

Assignment 4 Task 5: Business Plan for a CD Production Unit 39 The Sound and Music
Industry GC: P4, M4, D4

Write a business plan that describes and explains the process of creating a CD master of a multi-track recording, based on your own sound recording and production project (Assignment 5 Task 1, 2, 3). You must include all key stages, including pre-production and planning, production (recording), and post-production (mixing and mastering). You must outline expected income and expenditure based on the requirements of your project at IMW. E.g. include costs for relevant personnel, hiring of equipment and services etc... Your business plan must partially meet the needs of a CD production to achieve a pass grade, fully meet the needs of a CD
production to achieve a merit and completely and in detail meet the needs of a CD production for a distinction grade.
1 – Recording artist: This could be session musicians, at an hourly rate can be expensive an average of £40 ph, band members and friends, 2 – rehearsals At about £30 per day up to £300, before recording at least three days rehearsal before going into the studio would be advisable, our band had 6 days rehearsals . 3 - Hiring a studio £235 a day with an engineer 4 - tracking engineer Around £25 to £50 ph 5– Mix engineer At £25 ph or anything up to £200 6 – Mastering engineer £25 ph 7 – Duplication or replication CD replication is a physical production process that involves actually pressing the discs during manufacture from a “glass master”. Replicated discs are also referred to as CD ROM discs, with the 'ROM' standing for 'Read-Only Memory' (as opposed to the CD-R where the 'R' stands for 'Recordable'). The glass master is made of glass that has been coated by a chemical, which is burned off with a laser. The glass
master is a 'negative' of the CD and it is then coated with a molten nickel compound and turned into a 'stamper'. The stamper punches tiny pits in the production CDs that use molten aluminium as the reflective surface and polycarbonate for the remainder of the disc. CD replication is a very quick and cost-effective production method for larger quantities of discs (1000 or more). Due to the high setup costs this type of production is not suitable for smaller production runs. Replicated CDs are then printed using a five colour silk screen or offset lithographic process, resulting in a very high quality disc. Glass mastering CD's replicated up to 5 colour on body silk-screen/litho printing output to film PDF approval of all artwork

4/4 CD inlays (printed both sides) 2 page 4/4 booklets (printed both sides) Packed in CD jewel cases with black and clear trays Free delivery 1000 Cd's £609 + vat 2000 Cd's £1025 + vat At a cost of around £2500, it could be done but the units would have to sell at: £2.50 to break even £3.50 to make £1,000 profit

8 – Artwork Graphic designer or DIY 9– Distribution Record label management, although these days its about downloads, so the need for distribution is significantly less as is the costs. 10 Marketing/promotion Sending material to the appropriate people, advertising, Dj's mailing lists, promotion companys, social media.again DIY. Online sales.