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Unit 4 Advertising Methods P2

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Unit 4 Advertising Methods P2
Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

UNIT 4 – ADVERTISING
METHODS
Etisalat

Presentation by Saud Usman Shaikh 12B1

1

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Agenda:
 Company Introduction
 Products and Services
 Advertisement and Promotions
 Types of Advertisement
 Event Sponsorship
 Television Advertising
 Online Advertisement
 Newspaper Ads / Newspaper Stickers
 Billboards / Unipoles / Moopies

2

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Company Introduction
• Etisalat is a UAE-based telecommunications services

provider.
• It is currently operating in18 countries across Asia, the
Middle East and Africa.
• Etisalat is the13th largest mobile network operator in the world, it connects a total customer base of 100 million

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Products and Services
• Some of the services offered by Etisalat are
• Mobile Services
• Telephone Services
• Internet Services
• Landline Services
• Television Services

4

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Advertisement and Promotion
• Etisalat’s promotion and advertising strategyhas a pattern.

Its services are already running in the market, but existing and potential consumers are not aware of them.
Promotion is carried out for individual services at a time and not more than three promotions are available for each category of service at the same time.
• The advertisement are targeted to the current promotions only to create awareness

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

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Types of Advertisement
Etisalat uses different advertising methods and techniques that help the company excel in front of their competitor DU.






Event Sponsorship
Television Advertising
Online Advertisement
Newspaper Ads / Newspaper Stickers
Billboards / Unipoles / Moopies

Saud Usman Shaikh 12B1 Unit 4 - Advertising Methods

Event Sponsorship
Etisalat participates in various events throughtout the calendar year.
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