Unit 5 Individual Project - Mkt205
Angel Rose Munoz
American Intercontinental University
Unit 5 Individual Project
MKTG 205 – Principles of Marketing
August, 17, 2012
Abstract
The following information provided in this paper explains how a specified company utilizes proper and effective marketing methods in order to sell their products on a global scale. Furthermore, in reference to the company, their tactics, methods, and constraints within the business involving the target market, pricing strategy, and company competition are demonstrated in this paper as well. The specified company referenced in this report is Mars Inc.
Unit 5 Individual Project
Introduction
The principles of marketing apply to every business and operation that produces and sells some type of commodity in exchange for profit. The marketing mix contains specific tools, which help companies and their marketing team to build and evaluate a product, structure the price based on the value, effectively promote the product, and place the product with best-suited channels of distributions. For a company that operates on a global scale, such as Mars incorporated, these tools are even more important to assess.
Describe Main Line of Business of the Company
Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs, 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products, symbioscience, drinks, gum, and foods (Market Summaries, 2012). The company has approximately over 70,000 associates working nationwide at one of their facilities, which are located globally in over 73 different countries (Where we Operate, 2012).
Name Four Countries in which the Company Operates
The Mars Company caters to all kinds of people all around the world. Their operations reach far across seas and dwell in major areas of a country’s region (FAQs, 2012). Some notable countries that Mars currently operates
American Intercontinental University
Unit 5 Individual Project
MKTG 205 – Principles of Marketing
August, 17, 2012
Abstract
The following information provided in this paper explains how a specified company utilizes proper and effective marketing methods in order to sell their products on a global scale. Furthermore, in reference to the company, their tactics, methods, and constraints within the business involving the target market, pricing strategy, and company competition are demonstrated in this paper as well. The specified company referenced in this report is Mars Inc.
Unit 5 Individual Project
Introduction
The principles of marketing apply to every business and operation that produces and sells some type of commodity in exchange for profit. The marketing mix contains specific tools, which help companies and their marketing team to build and evaluate a product, structure the price based on the value, effectively promote the product, and place the product with best-suited channels of distributions. For a company that operates on a global scale, such as Mars incorporated, these tools are even more important to assess.
Describe Main Line of Business of the Company
Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs, 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products, symbioscience, drinks, gum, and foods (Market Summaries, 2012). The company has approximately over 70,000 associates working nationwide at one of their facilities, which are located globally in over 73 different countries (Where we Operate, 2012).
Name Four Countries in which the Company Operates
The Mars Company caters to all kinds of people all around the world. Their operations reach far across seas and dwell in major areas of a country’s region (FAQs, 2012). Some notable countries that Mars currently operates
References: Brand Facts. (2007) Mars Incorporated. Retrieved from http://www.milkywaybar.com/facts/timeline.html FAQs History timeline. (2012) Mars Incorporated. Retrieved from http://www.mars.com/global/about-mars/history.aspx Market Summaries Mars Brands. (2012) Mars Incorporated. Retrieved from http://www.mars.com/global/brands.aspx Mars China. (2012) Mars Incorporated. Retrieved from http://www.mars.com/global/about-mars/mars-pia/market-summaries/mars-china.aspx Mars Chocolate Mars, Incorporated. (2012) Hoover’s Inc. Retrieved from http://www.hoovers.com/company/Mars_Incorporated/cftski-1-1njea3.html Martin A. (2008) Mars Offers $23 Billion Cash for Wrigley. Retrieved from http://www.nytimes.com/2008/04/29/business/29wrigley.html Perner L Products. (2007) Mars Incorporated. Retrieved from http://www.milkywaybar.com/products/index.html Science Bit Summerfield, P. (2002) Global Advertising isn 't Always the Best Strategy. Retrieved from http://www.poststone.com/issues/product_category.asp The Huffington Post Where we Operate. (2012) Mars Incorporated. Retrieved from http://www.mars.com/global/about-mars/where-we-operate.aspx