Mikeja R. Cherry
American InterContinental University
Abstract
In this brief, I will demonstrate selected perceptions of the company Nordstrom, Inc., a retailer that specializes in fashion apparel with over 12 million dollars in sales last year. I will research, review, and analyze perceptions of the company, create graphs to show qualitative and quantitative analysis, and provide a summary of my findings.
Introduction
Nordstrom, Inc. is a retailer that specializes in fashion apparel for men, women and kids that was founded in 1901. The company is headquartered in Seattle, Washington with over 61,000 employees world-wide as of February 2, 2013. (Business Wire, 2014)
Nordstrom, Inc. offers on online store, e-commerce, retail stores, mobile commerce and catalogs to its consumers. It operates 117 full-line stores within the United States and 1 store in …show more content…
has a positive financial outlook. The company’s compound Annual Growth Rate (CAGR) struck very high in 2013. The CAGR increased, causing a 12% growth rate from $9,310 million dollars in their 2011 fiscal year to $11,762 million dollars in their 2013 fiscal year. (Business Wire, 2013) This was a result of their full-line stores and an increase in their e-commerce sales. Nordstrom Rack stores also have increased sales for that year, causing an overall increase in financial growth within the company. Their biggest weakness is their dependence on California-based stores. Due to the high unemployment rate and the state going bankrupt, its sales in this location affect the company’s overall growth margin. Increased labor costs could increase their ultimate costs and affect the company’s margin. California-based stores fall very short of the national coverage, exposing the company to the fluctuations in the economic condition within that region. (Nordstrom, Inc.,