Unit 7 Business Strategy TNT

EAST END COLLEGE OF BUSINESS AND COMPUTING
BUSINESS STRATEGY
MOIN UDDIN AHMED

ID: 1609131406

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Table of contents

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Answer Q 1.1 Strategic terminology and situation

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Answer Q 1.2 Strategic planning related issues

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Answer Q 1.3 Various techniques of planning

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Answer Q 2.1 TNT audit use by SWOT

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Answer Q 2.2 TNT environment audit use by PESTEL

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Answer Q 2.3 Importance of stakeholder’s analysis

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Answer Q 3.1 Alternatives strategies (proposed) for TNT

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Answer Q 3.2 TNT future strategy (Might be appropriate)

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Answer Q 4.1 Roles and responsibility for TNT business strategy implementation 10
Answer Q 4.2 New strategy implementation and resources requirements

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Answer Q 4.3 New strategies monitoring

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References

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Figure 1: TNT’s business strategy map

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In order to meet the business strategy requirement, I have chosen a UK limited company TNT express.
Answer Q 1.1
Strategic terminology and situation
TNT express defines their mission statement on the basis of Johnson et al. (2011) long term business direction and achieve the goals as well. Therefore, mission statement of TNT is “We are a worldwide team of authorized people that joins business, promotes and people in a maintainable way” (TNT, 2014)
Based on the Johnson (2011), the organization should concern towards vision statement on a question “What perform we desire to achieve”. So, TNT vision statement is “To be a real and most accepted delivery company” (TNT, 2014).
TNT objectives is as follows “To attain profitable/cost-effective growth”
TNT goal is SMART meaning specific, measurable, relevant and time-related.
A core competency is different from each other organization. So TNT current core competencies is “B2B, Operating Division and Strap line”

Answer Q 1.2
Strategic planning related issues
Issues of strategic planning: According to Sadler (2003), strategic planning is based on systematic form, step-by-step actions and procedure to develop strategy. In addition, there

References: Bryson, J.M (2011), “Strategic Planning for Public and Non-profit Organizations: A guide to Strengthening and Sustaining Organizational achievement” John Wiley and Sons, London, UK Coulter, M (2001), “Strategic Management, Prentice Hall, London, UK Courtney, R., Marnoch, G and Williamson, A (2009), “Strategic Planning and Performance: An exploratory studies of housing associations in Northern Ireland” Johnson, G., Whittington, R. And Scholes, K. (2011), “Exploring Strategy”, 9 th edition, Prentice Hall, London, UK Lynch, R. (1999), “Corporate Strategy”, Prentice Hall, London, UK Marchington, M Thomson, J.L. (2001), “Understanding the Corporate Strategy”, Thomson Learning, London, UK Wilson, R.M.S. and Gilligan, C. (2005), “Strategic Marketing Management: Planning, Implementation and Control”, Elsevier Butterworth-Heinemann, Oxford, UK Wittmann, R., and Reuter, M.P. (2008), “Strategic Planning: How to deliver maximum value through effective business strategy”, Kogan Page Publishers, London, UK TNT Mission and vision (2014): Available on <http://www.tnt.com/express/en_gb/site/home/about_us/mission_standards.html> [Accessed on 19/04/2014] TNT business strategy, FT 100 (2014), Available on