Unit 9 Assignment 3 Business Studies Level 3 BTEC
a. You need produce an informative leaflet which includes an explanation of the role of advertising agencies. It should explain the role that Adam & Eve DDB played in at least one of Marmite’s successful promotional campaigns eg Marmite’s Election Campaign, Marmite’s Neglect Campaign. Your leaflet should include the following:
An explanation of the role of an advertising agency in the development of at least one of Marmite’s successful promotional campaigns. This should include a description of some of the activities that the agency participated in eg what did they design, organise etc. You must include an explanation of the following services:
Media planning – choice of media, timings etc
Media buying - discounts
Advertisement design – Copywriting, Graphic design, Typography
Advertising production - tv, radio, print adverts
Engaging the target audience – market research and activities
A clear explanation of how the use of the Advertising Agency helped Marmite to be successful. An explanation of any specific objectives of the promotional campaign should be included along with any evidence of success.
Task 2 (M2) (Deadline – Wed 21 May 2014)
For M2 your leaflet also needs to include a full explanation of the advantages and disadvantages of using a professional advertising agency rather than using in-house marketing. You should include an explanation fo the following:
How the use of an advertising agency like Adam & Eve DDB might help Marmite to achieve the objectives of their promotional campaigns to ensure promotional success.
An explanation of any disadvantages associated with Marmite’s use of a professional agency like Adam & Eve DDB.
Marmite Case Study
Marmite have successfully used advertising agencies in a variety of promotional campaigns over the years. Whilst ‘Love it or Hate it” had become well known since its marketing launch in 2008, Marmite sales had declined so they were very keen to get Marmite back on the agenda and on to
An explanation of the role of an advertising agency in the development of at least one of Marmite’s successful promotional campaigns. This should include a description of some of the activities that the agency participated in eg what did they design, organise etc. You must include an explanation of the following services:
Media planning – choice of media, timings etc
Media buying - discounts
Advertisement design – Copywriting, Graphic design, Typography
Advertising production - tv, radio, print adverts
Engaging the target audience – market research and activities
A clear explanation of how the use of the Advertising Agency helped Marmite to be successful. An explanation of any specific objectives of the promotional campaign should be included along with any evidence of success.
Task 2 (M2) (Deadline – Wed 21 May 2014)
For M2 your leaflet also needs to include a full explanation of the advantages and disadvantages of using a professional advertising agency rather than using in-house marketing. You should include an explanation fo the following:
How the use of an advertising agency like Adam & Eve DDB might help Marmite to achieve the objectives of their promotional campaigns to ensure promotional success.
An explanation of any disadvantages associated with Marmite’s use of a professional agency like Adam & Eve DDB.
Marmite Case Study
Marmite have successfully used advertising agencies in a variety of promotional campaigns over the years. Whilst ‘Love it or Hate it” had become well known since its marketing launch in 2008, Marmite sales had declined so they were very keen to get Marmite back on the agenda and on to