Unit 9 Ice cream galore

Name

Unit
9
Outcome Activity
P1 till P5.
Grading Criterium

Class
ZYISO1AE
Year
2013

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Assignment
Assignment Title
Ice Cream Galore

Learner Name
Assessor Name

A. Van Bever
Date Issued
Completion Date
Submitted On
September 2012
 
 
Unit Code
Credit Value
Guided Learning Hours
H/502/5425
10
60
Qualification
Unit Number and Title
BTEC National, level 3, National in Business
Unit 9: Creative Product Promotion

In this Assignment you will have opportunities to provide evidence against the following criteria:

Criteria Ref.
To achieve the criteria the evidence must show that the learner is able to:
Task No.
Learning Outcome Achieved?
Feedback
P1 describe the promotional mix used by two selected organisations for a selected product/service
1
 
 
P2
explain the role of promotion within the marketing mix for a selected product/service
2
 
 
P3
explain the role of advertising agencies and the media in the development of a successful promotional campaign
3
 
 
P4
explain the reasons behind the choice of media in a successful promotional campaign
3
 
 
P5
design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief
4
 
 
M1
explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives
2
 
 
M2
explain the advantages and disadvantages of using professional agencies in ensuring promotional success
3
 
 
M3
provide a rationale for a promotional campaign.
4
 
 
D1
evaluate and justify the use of an appropriate promotional mix with respect to business and marketing objectives for the selected organisation
2
 
 
D2
evaluate an existing,