Explain the role of promotion within the marketing mix for a selected product/service. Ias one of the four P’s within the marketing mix. in relation to Thorpe Park and on their main appeal the rides.
To promote their rides, Thorpe Park uses a series of promotional methods, and advertising is they would like their advert to air and it also helps to give customers a visual of what the rides look like.
Place, Thorpe Park is situated in Staines, the ride saw is situated within the actual theme park.
The ride is a new rollercoaster that Thorpe Park has opened. It is based on a movie called ‘Saw’, which is a gory horror film. And Thorpe Park have made a ride to give their customers the same thrill but to only experience it physically.