unit 9 p2
Assignment brief
Unit number and title
Unit 9 – Creative Product Promotion
Qualification
BTEC National Level 3 - Business
Start date
27/1/14
Deadline
11/2/14
Assessor
Rachel Harding
Assignment title
Assignment 1 of 3 – Interesting Promotional Campaigns
The purpose of this assignment is to:
Know the constituents of the promotional mix
Understand the role of promotion within the marketing mix
Scenario
You are a researcher employed by a marketing magazine and have been asked to investigate two promotional campaigns that may form the basis of feature articles in future editions of the magazine.
Task 1
You need to prepare a presentation that describes and explains the decisions made in two promotional campaigns by two different organisations.
Describe the promotional mix used by each organisation for each of the products/services you have selected. You will need to introduce the presentation by explaining that the promotional mix is part of the marketing mix.
The organisations may use: advertising; personal selling; sales promotion; public relations; direct marketing; sponsorship; the purpose and objectives of the promotion mix; how these support the desired corporate image. Include examples where you can.
This provides evidence for P1
Deadline date:
Task 2
You now need to write a report; you can use one of the examples above. Research the role of promotion within the marketing mix. This must be carried out in the context of the selected product/service.
The marketing mix has many elements and for your selected product/service you need to look at the following:
Products and services: product range; new product development; product and market trials; quality; quantity; timing; product features and variations; associated services and benefits and style.
Price: importance; factors affecting price; pricing strategies.
Place: online and/or physical presence; retail; wholesale; direct selling; role of
Unit number and title
Unit 9 – Creative Product Promotion
Qualification
BTEC National Level 3 - Business
Start date
27/1/14
Deadline
11/2/14
Assessor
Rachel Harding
Assignment title
Assignment 1 of 3 – Interesting Promotional Campaigns
The purpose of this assignment is to:
Know the constituents of the promotional mix
Understand the role of promotion within the marketing mix
Scenario
You are a researcher employed by a marketing magazine and have been asked to investigate two promotional campaigns that may form the basis of feature articles in future editions of the magazine.
Task 1
You need to prepare a presentation that describes and explains the decisions made in two promotional campaigns by two different organisations.
Describe the promotional mix used by each organisation for each of the products/services you have selected. You will need to introduce the presentation by explaining that the promotional mix is part of the marketing mix.
The organisations may use: advertising; personal selling; sales promotion; public relations; direct marketing; sponsorship; the purpose and objectives of the promotion mix; how these support the desired corporate image. Include examples where you can.
This provides evidence for P1
Deadline date:
Task 2
You now need to write a report; you can use one of the examples above. Research the role of promotion within the marketing mix. This must be carried out in the context of the selected product/service.
The marketing mix has many elements and for your selected product/service you need to look at the following:
Products and services: product range; new product development; product and market trials; quality; quantity; timing; product features and variations; associated services and benefits and style.
Price: importance; factors affecting price; pricing strategies.
Place: online and/or physical presence; retail; wholesale; direct selling; role of