Unit Oneachieving Business Success |
UNIT ONEAchieving Business Success |
Information is everywhere. Information is a strategic asset. Without information, an organization simply could not operate. This Unit introduces students to several core business strategies that focus on using information to gain a competitive advantage, including: * Competitive advantages * Porter’s Five Forces Model * Porter’s three generic strategies * Value chain * Supply chain management * Customer relationship management * Business process reengineering * Enterprise resource planning * IT efficiency metrics * IT effectiveness metrics * Organizational structures * Ethics * Security
Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this Unit offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. For example, customer relationship management is introduced in Unit One and discussed in detail in several additional chapters and in the business plug-ins. The chapters in Unit One include: * Chapter One – Business Driven Technology * Chapter Two – Identifying Competitive Advantages * Chapter Three – Strategic Initiatives for Implementing Competitive Advantages * Chapter Four – Measuring the Success of Strategic Initiatives * Chapter Five – Organizational Structures That Support Strategic Initiatives
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UNIT ONE OPENING CASE – Additional Case Information
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Apple – Merging Technology, Business, and Entertainment
Please check the MISForum for case updates – www.baltzanandphillips.com/MIS
Nike + iPod = Privacy Issue
If you enhance your workout with the new Nike+ iPod Sport Kit, you may be making yourself a surveillance target. A report from four University of Washington researchers
Information is everywhere. Information is a strategic asset. Without information, an organization simply could not operate. This Unit introduces students to several core business strategies that focus on using information to gain a competitive advantage, including: * Competitive advantages * Porter’s Five Forces Model * Porter’s three generic strategies * Value chain * Supply chain management * Customer relationship management * Business process reengineering * Enterprise resource planning * IT efficiency metrics * IT effectiveness metrics * Organizational structures * Ethics * Security
Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this Unit offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. For example, customer relationship management is introduced in Unit One and discussed in detail in several additional chapters and in the business plug-ins. The chapters in Unit One include: * Chapter One – Business Driven Technology * Chapter Two – Identifying Competitive Advantages * Chapter Three – Strategic Initiatives for Implementing Competitive Advantages * Chapter Four – Measuring the Success of Strategic Initiatives * Chapter Five – Organizational Structures That Support Strategic Initiatives
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UNIT ONE OPENING CASE – Additional Case Information
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Apple – Merging Technology, Business, and Entertainment
Please check the MISForum for case updates – www.baltzanandphillips.com/MIS
Nike + iPod = Privacy Issue
If you enhance your workout with the new Nike+ iPod Sport Kit, you may be making yourself a surveillance target. A report from four University of Washington researchers