unit plan

1
UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF BUSINESS AND FINANCE (FBF)

Unit Plan

1.
Unit Code &
Unit Title:

UBMM1011
SUN ZI’S ART OF WAR AND BUSINESS STRATEGIES
2.
Course of Study:

Bachelor of Business Administration (Hons) (BA)
Bachelor of Business Administration (Hons) Entrepreneurship (EN)
Bachelor of Finance (Hons) (FN)
Bachelor of Social Science (Hons) Psychology (PY)
Bachelor of Science (Hons) Agricultural Science (AG)
Bachelor of Science (Hons) Biomedical Science (BM)
Bachelor of Science (Hons) Statistical Computing & Operations Research (SC)
Bachelor of Engineering (Hons) Electronic Engineering (EE)
Bachelor of Engineering (Hons) Environmental Engineering (EV)
Bachelor of Engineering (Hons) Construction Management (CM)
Bachelor of Information Technology (Hons) Communications and Networking (CN)
Bachelor of Information Systems (Hons) Business Information Systems (IB)
Bachelor of Computer Science (CS)

3.
Year of Study:

Flexi Students
4.
Year and Semester:
201401
5.
Credit Hour
1 credit hour
6.
Lecturing hours
2 hours lecture per week for the duration of 7 weeks
7.
Lecturer:
Ms. Cheah Ching Mun, MBA
Email: [e-mail]

8.
Tutors:
N/A
9.
Moderator
Ms. Cheah Ching Mun
10.
Mode of Delivery:
Lecture
11.
Objective:
To achieve a general understanding of the applicability of Sun Zi’s Art of War to modern business strategies and practices
12.
Learning Outcome:
On completion of this unit, the students will be able to:
1. Identify the strategies and methods of war from Sun Zi’s Art of War.
2. Analyse the applicability of Su Zi’s Art of War to modern business strategies and practices.
3. Apply the relevant principles and concepts of Sun Zi’s Art of War into modern business strategies and practices.

13.
Synopsis
Sun Zi, a famous ancient Chinese general wrote the classic work on military strategy – Art of War. His treatise shed light on military warfare.

References: 2. Wee, C. H., Lee K. S. & Hidajat, B. W. (2003). Sun Tzu: War and management. Singapore: Addison-Wesley Publishing Company.