United Way Case Analysis

United Way was established essentially as a financial intermediary, providing fund-raising activities, primarily through donor organizations’ employee payroll deductions, and distributing the funds to agencies that could actually deliver services to clients in a target community. They raised and distributed funds to the most effective local service providers, built alliances and coordinated volunteer support among charities, businesses and other entities. This case profiled United Way and the trials and tribulations of management it has endured since its existence of over 120 years ago and is still ongoing.
The problems that lie within this organization is that there is a lack of trust on how the funds are spent and the lack there of financial accountability & best practice models of management. There have been three high profile cases since 1995 publicizing mismanagement of funds within management and employees of different levels of local chapters to the national parent organization. United Way needs to overcome the publicity of their governance problems with fraud, money laundering, embezzlement, and conspiracy schemes. Let’s use, for example, the SWOT analysis to take a deeper look into this organization.
Strengths
 Dedication to improving communities across America and nationally
 Brings neighborhoods together and facilitate measures toward making a difference to better the world
 Over 40% increase of new non-profit members since 2000
Weaknesses
 Reached plateau of fundraising in U.S.
 Difficulty recruiting & keeping qualified fund-raisers
 Difficulty raising money for general operating costs
 Lack of strategic focus & unity among all chapters locally & nationally
 Lack of trust among donors
 Concensus over mission & goals
Opportunities
 Growth from international members
 Individual & business engaging in charitable giving expanded
 Measuring results & create most value for society with resources
 Adopting a code of ethics