Untied Airways

Integrated Marketing Communication
Term Paper

United Airways Ltd
MKT 337
Sec.12

Prepared for
TMT
Prepared By

Hasanul Islam Rafi
MD.Mahmood hossain
Mir Tanvir Kamal
Md Irfanul Karim
Mahmoodul H. Sameer
Sirat Shahriar Ali

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Submission Date
24 JAN 2014

North South University

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Table of Content
1.

Letter of Transmittal

3

2

Acknowledgement:

4

3.

Back Ground of United
Airways

6

4.

Marketing research

7

5.

Marketing Communication
Planning process

11

6.

Integration of all tools and media 26

7.

Reference & Appendix

28

2

Letter of Transmittal

Taufique Hossain (TMT)
Faculty member (MKT337)
School of Business Administration
North South University
Bashundhara R/A, Dhaka.

Dear Sir,
It is a great pleasure for us to submit our term paper on the “Integrated Marketing
Communication”. We have prepared this report, for the fulfilment of the course MKT337. To make this research up to the standard we tried our best to fulfill the requirements by implementing the knowledge we have gathered from the course.
Thank you very much for providing us this type of opportunity and giving us the necessary guidance and direction needed for preparing the report. We express our heartfelt gratitude to you to go through this research and make your valuable comments.

Yours Truly

Hasanul Islam Rafi

3

Acknowledgement:

First of all we would like to thank Almighty Allah for the successful completion of this work.
We would like to thank our honourable faculty Taufique Hossain (TMT) for providing us the opportunity and proper guideline to work on this project and gain a real life experience. We would also like to thank the Manager of ‘United Airways’ for providing us necessary information about the shop regarding the project. We are glad to submit you the report and we have learnt a lot about the