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UNWTO highlights
Tourism in the world: key Þgures

Tourism, key to development, prosperity and well-being
• An ever increasing number of destinations worldwide have opened up to, and invested in tourism, turning tourism into a key driver of socio-economic progress through export revenues, the creation of jobs and enterprises, and infrastructure development.
• Over the past six decades, tourism has experienced continued expansion and diversification, becoming one of the largest and fastest-growing economic sectors in the world. Many new destinations have emerged in addition to the traditional favourites of Europe and
North America.
• Despite occasional shocks, international tourist arrivals have shown virtually uninterrupted growth – from 25 million in 1950 to 278 million in 1980, 528 million in 1995, and 1087 million in 2013.
Long-term outlook
• International tourist arrivals worldwide are expected to increase by
3.3% a year from 2010 to 2030 to reach 1.8 billion by 2030, according to UNWTO’s long term forecast Tourism Towards 2030.
• Between 2010 and 2030, arrivals in emerging destinations (+4.4% a year) are expected to increase at twice the rate of those in advanced economies (+2.2% a year).
• The market share of emerging economies increased from 30% in 1980 to 47% in 2013, and is expected to reach 57% by 2030, equivalent to over 1 billion international tourist arrivals.

29% of services exports 2

UNWTO Tourism Highlights, 2014 Edition

International tourism in 2013 - key trends and outlook

About UNWTO

• International tourist arrivals (overnight visitors) grew by 5% worldwide in 2013, reaching a record 1087 million arrivals, after topping the
1 billion mark in 2012.

The World Tourism Organization
(UNWTO) is the United Nations’ agency responsible for the promotion of responsible, sustainable and universally accessible tourism. It serves as a global forum for tourism policy and a source of tourism know-how.

• Asia and the

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