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Corporate Communications: An International Journal
Emerald Article: Ethical branding and corporate reputation Ying Fan
Article information:
To cite this document: Ying Fan, (2005),"Ethical branding and corporate reputation", Corporate Communications: An International Journal, Vol. 10 Iss: 4 pp. 341 - 350 Permanent link to this document: http://dx.doi.org/10.1108/13563280510630133 Downloaded on: 18-10-2012 References: This document contains references to 35 other documents Citations: This document has been cited by 26 other documents To copy this document: permissions@emeraldinsight.com
Users who downloaded this Article also downloaded: *
Henry Yu Xie, David J. Boggs, (2006),"Corporate branding versus product branding in emerging markets: A conceptual framework", Marketing Intelligence & Planning, Vol. 24 Iss: 4 pp. 347 - 364 http://dx.doi.org/10.1108/02634500610672099 Mary Jo Hatch, Majken Schultz, (2003),"Bringing the corporation into corporate branding", European Journal of Marketing, Vol. 37 Iss: 7 pp. 1041 - 1064 http://dx.doi.org/10.1108/03090560310477654 (2007),"Brand survival: Do brands really last forever?", Strategic Direction, Vol. 23 Iss: 3 pp. 10 - 12 http://dx.doi.org/10.1108/02580540710730747
Access to this document was granted through an Emerald subscription provided by SEGi University Group For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and
Emerald Article: Ethical branding and corporate reputation Ying Fan
Article information:
To cite this document: Ying Fan, (2005),"Ethical branding and corporate reputation", Corporate Communications: An International Journal, Vol. 10 Iss: 4 pp. 341 - 350 Permanent link to this document: http://dx.doi.org/10.1108/13563280510630133 Downloaded on: 18-10-2012 References: This document contains references to 35 other documents Citations: This document has been cited by 26 other documents To copy this document: permissions@emeraldinsight.com
Users who downloaded this Article also downloaded: *
Henry Yu Xie, David J. Boggs, (2006),"Corporate branding versus product branding in emerging markets: A conceptual framework", Marketing Intelligence & Planning, Vol. 24 Iss: 4 pp. 347 - 364 http://dx.doi.org/10.1108/02634500610672099 Mary Jo Hatch, Majken Schultz, (2003),"Bringing the corporation into corporate branding", European Journal of Marketing, Vol. 37 Iss: 7 pp. 1041 - 1064 http://dx.doi.org/10.1108/03090560310477654 (2007),"Brand survival: Do brands really last forever?", Strategic Direction, Vol. 23 Iss: 3 pp. 10 - 12 http://dx.doi.org/10.1108/02580540710730747
Access to this document was granted through an Emerald subscription provided by SEGi University Group For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years ' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and
Citations: Corporate Communications: An International Journal Vol. 10 No. 4, 2005 pp. 341-350 q Emerald Group Publishing Limited 1356-3289 DOI 10.1108/13563280510630133 CCIJ 10,4 342 Hall, 1999), brands are now gunning for a share of consumers’ inner lives, their values, their beliefs, their politics; yes, their souls