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Updated Assignment Orm Case Study
ARU-SHJ-1211 MBA Program
Unit Code: ORM-1211
Unit Details: Organisational Resource Management (ORM)
Instructor/Assessor’s Name: Professor. Dr. Rashad Al Saed
Assignment Title:
Assignment ORM
Assignment is Part or Full Assessment of Unit?
Full Assessment
Task 1 and Task 2
Student Full Name:
Centre: Sharjah
Westford Student ID:
ABP Student ID:
Date Assignment Issued:
13th May 2013
Date Assignment Due :
10.00 pm, 20th May (Task 1) & 02th June 2013 (Task 2)
Internally Verified by:
Date Actually Submitted:

Learning Outcomes
1 Understand the role of human resource management in supporting business strategy

2 Know how to develop human resources in organisations

3 Understand the role of marketing in supporting business strategy

4 Understand the role of information systems management in supporting business strategy

Organisational Resource Management

Case study

Finding People Who Are Passionate About What They Do

Trilogy Enterprises Inc., of Austin, Texas, is a fast-growing software company, and provides software solutions to giant global firms for improving sales and performance. It prides itself on its unique and unorthodox culture. Many of its approaches to business practice are unusual, but in Trilogy's fast-changing and highly competitive environment they seem to work.

There is no dress code and employees make their own hours, often very long. They tend to socialize together (the average age is 26), both in the office's well-stocked kitchen and on company-sponsored events and trips to places like local dance clubs and retreats in Las Vegas and Hawaii. An in-house jargon has developed, and the shared history of the eight-year-old firm has taken on the status of legend. Responsibility is heavy and comes early, with a "just do it now" attitude that dispenses with long apprenticeships. New recruits are given a few weeks of intensive training, known as Trilogy University and described by participants as "more

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