Essay
Introduction
Presently ‘creativity’ seems to be a cure-all for a variety of problems. Lot of research has been done on the topic of creativity and its role in different field such as creative cities (Landry, 2000), creative clusters (Mommaas, 2009), creative industries (O’Connor, 2010) and the creative field (Scott, 2010). Creative jobs have become a popular carrier option. In brief creativity has turned into a development tool. (McRobbie, 2010)
It has been argued that creative cities attract creative class which can rescue the economy and will abandon communities together as well as regenerate local culture. Every area has its own requirement, culture and climate and it is necessary that urban areas are designed considering all these needs rather than following designs. This essay discusses how and why ‘creativity’ rather than ‘flagships’ are necessary to regenerate communities.
Creativity and Cities
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Creativity has become a widely researched topic particularly in tourism and urban development. It is evident that cities can attract tourists by developing themselves creatively enhancing local culture rather than following infrastructure and urban designs of developed countries.
Due to emergence of this creative economy mobility of people from one place to another is based on the attractiveness of place. Now, people make decisions to live instead of just moving to a neighborhood and planting roots there as was the trend in past. With the emergence of new creative economy, people choose where to live, (Florida 2002; 2005a. 2005b, 2006, 2008, 2010) Now a days, people are highly mobile and to “create a growth region, you need the kind of place that people want to come to and can easily get to, where they can