UrbanGames Marketing plan
UrbanGames Enterprise
Marketing Plan
Group Members: Foo Yu Xin Justina
Table of Contents
1.0 Executive Summary (to be done last – at least 1 page)
UrbanGames Enterprise (UGE) is a newly founded company located at 1st Flr, Bgn Hj Lamudin Hj Jafar dan Wun, Spg 129 Jln Jerudong. It started business oin March 2012. They cater to the needs of people for social fun. Currently, the manpower is made up of a manager and four staff. UGE’s operating working hours are from 10 am till 8 pm, Monday to Sunday. We predict an increase in UGE’s marketing budget about 20% for 3 years projection. This due to UGE’s plan it’s business to Belait district by opening up another branch in the district.
2.0 Review of Current Situation
2.1 Situation Analysis
UrbanGames Enterprise (UGE) was previously operated as a bookstore called Reader Haven which sold books, comprising of fiction books, non-fiction books, comics, magazine and children’s book. In the last two years the owner developed a hobby of playing trading card games, he realized there is a market so he starts selling it. A deck of cards costs around $300 and the customer can choose to buy one card for $5 to $20. And the customer base is growing.
Normally, if a customer is into this hobby, he will regularly buy the cards or buy for collection. A new deck of card for a theme (e.g. Magic The Gathering) may be out every 3 months. The market for trading card games is on the rise because of cartoons and anime promotion in media. Thus his company has decided to move to a new direction from selling books into focusing in selling trading card games and make a move for market differentiation. His business is doing well as he has a loyal group of customers. He also decides to expand his business towards Belait district for market penetration to serve the customers in Belait district.
2.2 Product Review
A trading card game is also commonly
Marketing Plan
Group Members: Foo Yu Xin Justina
Table of Contents
1.0 Executive Summary (to be done last – at least 1 page)
UrbanGames Enterprise (UGE) is a newly founded company located at 1st Flr, Bgn Hj Lamudin Hj Jafar dan Wun, Spg 129 Jln Jerudong. It started business oin March 2012. They cater to the needs of people for social fun. Currently, the manpower is made up of a manager and four staff. UGE’s operating working hours are from 10 am till 8 pm, Monday to Sunday. We predict an increase in UGE’s marketing budget about 20% for 3 years projection. This due to UGE’s plan it’s business to Belait district by opening up another branch in the district.
2.0 Review of Current Situation
2.1 Situation Analysis
UrbanGames Enterprise (UGE) was previously operated as a bookstore called Reader Haven which sold books, comprising of fiction books, non-fiction books, comics, magazine and children’s book. In the last two years the owner developed a hobby of playing trading card games, he realized there is a market so he starts selling it. A deck of cards costs around $300 and the customer can choose to buy one card for $5 to $20. And the customer base is growing.
Normally, if a customer is into this hobby, he will regularly buy the cards or buy for collection. A new deck of card for a theme (e.g. Magic The Gathering) may be out every 3 months. The market for trading card games is on the rise because of cartoons and anime promotion in media. Thus his company has decided to move to a new direction from selling books into focusing in selling trading card games and make a move for market differentiation. His business is doing well as he has a loyal group of customers. He also decides to expand his business towards Belait district for market penetration to serve the customers in Belait district.
2.2 Product Review
A trading card game is also commonly