Urc (Research Paper)
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Submitted by:
Agang
De Paula
Manuzon
Navida
Verdejo
INTRODUCTION
Universal Robina Corporation (URC) is one of the largest branded food product companies in the Philippines, with the distinction of being called the country’s first “Philippine multinational”, and has a growing presence in other Asian markets. It was founded in 1954 when Mr. John Gokongwei, Jr. established Universal Corn Products, Inc., a cornstarch manufacturing plant in Pasig. The Company is involved in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods, production of hogs and day-old chicks, manufacture of animal and fish feeds, glucose and veterinary compounds, flour milling, and sugar milling and refining. The Company is a dominant player with leading market shares in Savory Snacks, Candies and Chocolates, and is a significant player in Biscuits, with leading positions in Cookies and Pretzels. URC is also the largest player in the RTD Tea market, and is a respectable 2nd player in the Noodles and 3rd in Coffee businesses.
The Company’s financial condition has remained solid in the said period. The Company operates its food business through operating divisions and wholly-owned or majority owned subsidiaries that are organized into three core business segments: branded consumer foods, agro-industrial products and commodity food products.
❑ Company History
Universal Robina Corporation (URC) traces its beginnings all the way back to 1954. John Gokongwei was doing very well then as a trader/importer. He had learned the trade when his father died before the war, and had worked hard through the war and postwar years to prosper. However, while he thrived, he took a long hard look at his company, and correctly predicted that trading would remain a low-margin business. On the other hand, a successful manufacturer controlling its own production and distribution would command
Submitted by:
Agang
De Paula
Manuzon
Navida
Verdejo
INTRODUCTION
Universal Robina Corporation (URC) is one of the largest branded food product companies in the Philippines, with the distinction of being called the country’s first “Philippine multinational”, and has a growing presence in other Asian markets. It was founded in 1954 when Mr. John Gokongwei, Jr. established Universal Corn Products, Inc., a cornstarch manufacturing plant in Pasig. The Company is involved in a wide range of food-related businesses, including the manufacture and distribution of branded consumer foods, production of hogs and day-old chicks, manufacture of animal and fish feeds, glucose and veterinary compounds, flour milling, and sugar milling and refining. The Company is a dominant player with leading market shares in Savory Snacks, Candies and Chocolates, and is a significant player in Biscuits, with leading positions in Cookies and Pretzels. URC is also the largest player in the RTD Tea market, and is a respectable 2nd player in the Noodles and 3rd in Coffee businesses.
The Company’s financial condition has remained solid in the said period. The Company operates its food business through operating divisions and wholly-owned or majority owned subsidiaries that are organized into three core business segments: branded consumer foods, agro-industrial products and commodity food products.
❑ Company History
Universal Robina Corporation (URC) traces its beginnings all the way back to 1954. John Gokongwei was doing very well then as a trader/importer. He had learned the trade when his father died before the war, and had worked hard through the war and postwar years to prosper. However, while he thrived, he took a long hard look at his company, and correctly predicted that trading would remain a low-margin business. On the other hand, a successful manufacturer controlling its own production and distribution would command