Uri And Rebecca Minkoff Case Study

Uri and Rebecca Minkoff, the fashion world siblings are keen on changing the way we try clothes in stores. This technological change came as a personalized benefit-cum-change when Rebecca Minkoff realized that she liked to try on a cocktail dress in florescent lighting rather than the normal store lighting. Hence the siblings are bringing digital changes to the changing/trial room experience to increase the customer satisfaction. The “connected store,” which is the first of three to open in the U.S., gave the brand key insights: The team can find out the merchandise taken into the trial room, what’s being purchased or left behind, and what new measures should it be taking as an emerging retail store. They wanted to create an invisible technology
For this purpose, they had installed lighting facilities which the customer can change as per their requirements. They wanted the tech to ease the trial room problems.The brand’s CEO and co-founder, Uri Minkoff said that giving the trial rooms a technical twist has been favourable as it has increased the time a customer generally spends in a store and their sale volume has also increased three folds.Using technology has also helped them in knowing their customers better and what is considered to be “in-fashion”. Customers mix-n-match various items in the fitting rooms leading the brand to incorporate different styles of cocktail and date night dresses.The brand has more of millennials in their customer base who easily understand the technology. However, old age customers need little guidance about the whole process. The technology in the living rooms is being loved and appreciated by the customers as they feel more confident.Ralph Lauren’s PoloTech Shirts .In today’s world where technology is growing at a rapid pace, it has gained its importance in Retail sector as well. The customer has become smarter and hard work has been replaced by smart
Intrusion Detection is generally used for the safety of the warehouses, showrooms, jewellery shops, boutiques, etc... Intrusion detection can also be used in retailing sector it’s like the monitored alarm system which can detect unauthorized people and vehicles. Through intrusion detection retailers can keep their eyes on the burglars, or on those whose intention is to harm the store. Nowadays, most of the retail stores are becoming more aware of their current security system so they always try to update their security system to maintain the high safety level. Intrusion detection also helps the retail store to be safe at non-operational