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Usa Today Case Analysis Essay

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Usa Today Case Analysis Essay
BA440 Marketing Analysis

Case Analysis: USA Today

Case Analysis: USA Today

USA Today is a multi-platform news and information media company. Founded in 1982, USA Today 's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA Today delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA Today reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA Today and USATODAY.com reach a combined seven million readers daily. Its a leader in mobile applications with more than 21 million downloads on mobile devices (www.usatoday.com). …show more content…
It allows readers to participate in the nation’s conversation. Readers can comment on stories, recommend stories to friends, interact with newsroom staff, and create personas that allow them to seek out and talk with other USATODAY.com readers (www.usatoday.com). In 1980, Allen Neuharth met the Project NN task force members to discuss his vision on producing and marketing a unique nationally distributed daily newspaper. On 20th April 1982, USA Today by Gannett Company announced the first copies of USA Today. On September 15, 1982, copies of the newspapers first edition hit the newsstands. In 1985, it became the second largest newspaper America. In April 1995 it launched USA Today online and redesign the paper in 2000. In 2009, newspaper reduced publication and adapt to online only (Ferrell & Hartline,
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