Useless
Questions for Marketing
Q1) what is the difference consumer and the customer?
Ans) any individual or organization that purchases goods or services is called a customer.
A consumer is anyone who uses the goods or services that have been purchased, or uses any products or services that have been generated within the economy.
For example if a mother buys a sweater for her son. The lady is the customer and the son is the consumer. The Consumer Protection Act 1986 in India clearly differentiates between customers and consumers. A consumer is classed as somebody who consumes a commodity or service, and the consumer is protected under the Act, whereas those purchasing anything for commercial reasons (the customer) are not.
Q2) What are the 4 Ps of marketing?
Ans) The 4 P’s (product, place, price, promotion) are an important part of any marketing strategy of a product. Together they are called the marketing mix. This model was first proposed by marketer E.Jerome McCarthy in 1960 and is widely used worldwide.
• Product - A product/service is a bundle of utilities which satisfies a customer need or want. Utility can be tangible or intangible. The tangible features are those things that the customer can see, touch, feel, taste, or smell. The intangible include such things as the image of the offering, the brand, warranties, and guaranties or after sales service etc. Before launching a product marketers must carefully study the market to find out the suitability of the product in the target market. Marketers must also keep in mind the competitors product features and marketing objectives of the company while deciding on the product.
• Price – The price is the monetary value assigned to the product. It includes direct and indirect costs like transportation price. The benefits of the product have to be great enough to warrant the price The price is very important as it determines the company's profit and hence, survival. When setting a price, the
Q1) what is the difference consumer and the customer?
Ans) any individual or organization that purchases goods or services is called a customer.
A consumer is anyone who uses the goods or services that have been purchased, or uses any products or services that have been generated within the economy.
For example if a mother buys a sweater for her son. The lady is the customer and the son is the consumer. The Consumer Protection Act 1986 in India clearly differentiates between customers and consumers. A consumer is classed as somebody who consumes a commodity or service, and the consumer is protected under the Act, whereas those purchasing anything for commercial reasons (the customer) are not.
Q2) What are the 4 Ps of marketing?
Ans) The 4 P’s (product, place, price, promotion) are an important part of any marketing strategy of a product. Together they are called the marketing mix. This model was first proposed by marketer E.Jerome McCarthy in 1960 and is widely used worldwide.
• Product - A product/service is a bundle of utilities which satisfies a customer need or want. Utility can be tangible or intangible. The tangible features are those things that the customer can see, touch, feel, taste, or smell. The intangible include such things as the image of the offering, the brand, warranties, and guaranties or after sales service etc. Before launching a product marketers must carefully study the market to find out the suitability of the product in the target market. Marketers must also keep in mind the competitors product features and marketing objectives of the company while deciding on the product.
• Price – The price is the monetary value assigned to the product. It includes direct and indirect costs like transportation price. The benefits of the product have to be great enough to warrant the price The price is very important as it determines the company's profit and hence, survival. When setting a price, the