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User Behaviour on Social Networking Sites

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User Behaviour on Social Networking Sites
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User Behaviour On Social Networking Sites in India
By Ekalavya B • June 4, 2007 (Rate this article) Loading ... Email It! Continuing our analysis of the Online Indian Youth – here are few insights on youth behaviour on Social Networking sites (mainly Orkut)…

Social Networking is set to be huge in India, with more and more players joining in – and especially with guys like MingleBox getting funded and Reliance backed BigAdda ready to spend a huge amount of Marketing rupees.

http://www.watblog.com/2007/06/04/user-behaviour-social-networking-sites-india/

11/28/2008

User Behaviour On Social Networking Sites in India | WATBlog.com - Web, Advertising... Page 2 of 11

So ever wondered – What exactly do people do on Social Networks? How many scraps does one send in a day? How many new friends per week? How many photos and videos does one share? How many communities does one belong to? Well we decided to map the online behaviour of 130 users on Orkut. A perfect blend of new and old users. Here are some of our findings: Scrapping? Scrapping in India has become as popular as the term Googling Scrapping means – to use the scrap book feature on Orkut. In short this is an openly readable messaging book:

Average number of Scraps by a user in a week: 28.1 That is pretty much equal to 4 scraps per day for each user. 8.46% of the users are deleting scraps on a regular basis. These are usually the older users of Orkut, those users who have become rather conscious of the widespread voyeurism prevalent on Orkut. Communities: Online Groups – Basic purpose is to bring link minded people together. We found out that communities are used more as badges than as a platform to interact with people. Eg: An I
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