Using non verbal communication in politics

ISSN 1712-8056[Print]
ISSN 1923-6697[Online] www.cscanada.net www.cscanada.org

Canadian Social Science

Vol. 7, No. 5, 2011, pp. 1-14
DOI:10.3968/J.css.1923669720110705.199

Using Nonverbal Communication in Politics
UTILISATION DE LA COMMUNICATION NON-VERBALE DANS LA POLITIQUE

Müge Demir1,*

the political leaders messages.
“How are the non-verbal communication items used by political leaders” is the starting point and the question for this article. Because today nonverbal communication items are effective to create political image and has an important dimension in the international politics. In this article, these items are reviewed with examples in communication literature.
Key words: Nonverbal communication; Politics;
Political leader

1

Assis. Prof. Dr. Müge Demir Beykent University, Faculty of
Communication, Turkey
Department of Television Reporting and Programming
*
Corresponding author.
Address: Department Head of Television Reporting and Programming,
Turkey.
Email: [e-mail]
Received 25 June 2011; accepted 29 July 2011

Abstract

Nonverbal communication as being a fundamental aspect of communication, meaning “nonverbal symbolic codes applied in relations in daily life”, is used mostly unconsciously but continuously. It is revealed in the researches that 38% of communication is comprised of audio codes, %55 body language and 7% words. As can be seen, importance of nonverbal communication is undeniable. General opinion in society is that nonverbal communication is comprised of just gestures and mimics.
But voice, word accent, silence, colors, body posture and angle, touching, smell, use of objects, sense of place and time, dressing, accessories used, walking style etc. are included in nonverbal communication. As can be seen, nonverbal communication covers items which are nonverbal and cannot be expressed with words.
In addition to rhetoric, when a community is evaluating political leaders

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